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DaKine + John John Florence

“Dakine is excited to announce the signing of John John Florence to its surf team. The accessories partnership between Dakine and Florence focuses on the development of a signature series of surf leashes, traction pads and a travel board bag.

Florence was first introduced to the Hawaiian-born brand when he was five years old and already gracing the covers of Surfer Magazine as the next surf phenom. Over 19 years later, Florence most recently won his first title of 2016 World League Men’s Champion, deeming him the best surfer in the world.

Considered one of the most dominant pipe surfers in the sport, Florence brings his passion, experience and demands of a traveling athlete to the Dakine brand to influence an accessories collection that supports the needs of surfers from all walks of life.

“Following his most successful surf season – while using Dakine leashes and accessories – Dakine is stoked to have John John officially represent our surf accessory products. With his continued support and insights, we’re focused on creating the best products to meet and exceed his needs,” said Micah Nickens surf marketing director at Dakine.

The John John Florence collection from Dakine will be available beginning March 2017 at speciality surf shops and online at”

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Words & images courtesy of the offical DaKine press release.

Pura Vida Bracelets//Give What You Can

This Sunday, December 18th, join Pura Vida Bracelets at South Coast in Pacific Beach for their Holiday Food Drive! Get a Free Original bracelet with each donation! That’s not all, check out this line-up:

– FREE holiday photo booth!

– FREE Passion Planners for the first 250 attendees

– FREE food & beverages, including chips & guac from Rubios, sandwiches from Jersey Mikes, yummy bars by Perfect Bar, refreshing juices from Suja, and warm drinks thanks to Java Earth Cafe.

Donating is awesome all on it’s own, but Pura Vida sure knows how to sweeten the deal! Hope to see you there!


Board of the Month-Channel Islands Bonzer

When was the last time you tried a Bonzer? Say hello to the Bonzer Shelter! Channel Islands has introduced their newest board, a collab with The Campbell Brothers. “The goal of this dynamic collaboration is to bring the Bonzer, one of surfing’s most unique and original designs, to the forefront and to continue CI’s tradition of surfers building quality surfboards.” In addition to the Shelter, Channel Islands has created a Bonzer Biscuit, giving a new twist to an old favorite!

For a board review, check out the vid below and for complete board details, head over to

The Bonzer Shelter is featured in blue, the Bonzer Biscuit in grey. Photo credit: Kevin Fuertes