Join us at our Pacific Beach location on Monday June 24 at 4:30 PM for live music from Pro Surfer Tom Curren, free tacos, and some Rip Curl giveaways!
Come down to Ocean Beach Saturday June 22nd for the annual OB Street Fair! Enjoy free live music, great food, and an awesome time! Make sure to stop into South Coast to say “Hello”!
Come down to Ocean Beach this Wednesday, June 12, 2103, and help us clean up the trash and graffiti! Meet at the OB Pier at noon for a cleaner OB.
“We’re not talkin’ spotless, just a little bit cleaner!”
Hundreds Gather To Honor Lifeguards
Yesterday, members of the community gathered to honor the San Diego City Lifeguards and to remember the 13 victims of the 1918 drowning at Ocean Beach. To honor the lifeguard community, a bronze statue was unveiled in front of the Ocean Beach Lifeguard Station. Designed and sculpted by Richard Arnold, the statue (who he says is not modeled after anyone) is to honor all lifeguards who risk their lives everyday for the safety [click to continue…]
Come down to our Pacific Beach location for Channel Islands Demo Day Saturday, May 18, 2013! Test the best from Channel Islands from 9 AM – 1 PM! See you there!
One For One
TOMS- if you haven’t heard of this one-for-one shoe concept then you might as well be living under a rock! TOMS was founded by American traveler, Blake Mycoskie, in 2006 when he befriended children in an Argentinian village and found they did not have protection for their feet. He came up with a one-for-one concept where every pair of TOMS that is purchased, one will be provided for a child in need. This motto has held true today and TOMS has improved the “Giving Pairs” of shoes to [click to continue…]
Why you should be in the water now
Surfing has been around for… God only knows how long! If you never thought it was “your thing” maybe you should reconsider! Here are 10 reasons you should go surfing: [click to continue…]
Get her something other than flowers
Whether its your mom, wife, or sister, moms love surfing too so here 7 ideas for the women in our lives: [click to continue…]