If you’re in the San Diego area tomorrow, May 2nd, head down to Mission Bay to check out’s Elemental Experience Music & Art Festival.

The lineup is pretty insane, including killer performances by: 

Matisyahu (8:20 – 9:45 PM)
Bassnectar (6:50 – 7:50 PM)
Pinback (5:20 – 6:20 PM)
Mason Jennings (4:00 – 4:50 PM)
Dirty Sweet (2:45 – 3:30 PM)
Pete & J (1:45 – 2:30 PM)
Jay Nash (12:45 – 1:30 PM)
The Kneehighs (12:00 – 12:30 PM)
DJ Scooter (7:50 – 8:20 PM)
DJ Craig Smooth (6:20 – 6:50 PM)
DJ Ayla (4:50 – 5:20 PM)
… and more in between all acts.

To top it all off, this is a fundraiser for San Diego Youth Services; (SDYS) and Stay Classy Foundation have partnered to bring a much-needed shelter to homeless 18-24 year-olds in San Diego.

I’m going… what better way to spend your Saturday than to see some killer music by the beach in America’s Finest City?




Nixon Headphones In Stock!

by Robb on December 19, 2008

Nixon’s launch into the personal audio category began just a few days ago with the introduction of three custom designed, custom built headphone models; The Master Blaster (an over-ear studio quality headphone), The Nomadic (an on-ear travel headphone) and The Wire (an in-ear headphone). Built from the ground up after two years of research and design, the inaugural line of custom headphones run between $40-$200.

The Master Blaster, available in three colorways, is a lightweight and durable piece that boasts DJ quality sound and is topped of with leather details for the ultimate in listening comfort. The Nomadic, a compact and collapsible model, is made with stainless steel, durable nylon and custom molded foam. This perfect travel companion comes in seven color options and is also available for use with your cell phone. Designed with a minimalist point of view, ergonomic fit and soft touch application, the small dog with a big bark of the bunch is The Wire. The Wire delivers robust sound in a comfortable little package and is available in eight color choices and with two-way cell phone compatibility.

South Coast Surf Shops has all Nixon Headphones stock available in stores and online. But hurry, the much-anticipated release of Nixon’s Headphones & Audio gear is sure to sell out fast!

Holiday Shipping Deadlines

by Robb on December 19, 2008

Depending on where you live in the country, holiday order deadlines are approaching fast. Check your calendar!

  • Friday, December 19th is last day for 2-day UPS shipping.
  • Monday, December 22nd is last day for Next-Day UPS shipping.

Check our UPS shipping calculator on the shopping cart page to see estimated delivery dates for your area!

It’s easy…

  1. Add items to your shopping cart
  2. Click “Checkout” in the top-right corner of your screen
  3. While viewing the items in your cart, look for the “Shipping” button as pictured here.
  4. Type in your zip code and estimated UPS delivery dates will be shown with prices (shown below).

Packing your surfboard travel bag is an art. I’m not really sure how airlines manage to ding boards the way they do, but I’m pretty sure the ground crew gets pay raises for jamming blunt objects into surfer’s boardbags. Getting on the plane with the unknown of whether or not you’ll open your travel bag to freshly dinged boards is an unavoidable thought process for every traveling surfer.

Add in the ridiculous baggage fees airlines are imposing these days, along with the tanking American dollar that declines in value as it’s sitting in your wallet, and you’re arriving to your favorite surf destination with a sour taste in your mouth… And you’re not even out of the airport yet!

Not a good way to start a surf trip. The last thing you wanna do is spend time fixing dings in your board when you know you could have packed your boardbag better.

Reference the opening scene of Ace Ventura: Pet Detective for a visual of the way your boards will probably get treated once you check them in. (general idea)

Have no fear, South Coast has your back. Now view how we can all pack our surfboards for maximum protection against Ace and his co-workers:

Patagonia R2

South Coast Surf Shops just got our very first Patagonia Wetsuit delivery, and all the shop employees are super stoked on it. The boxes were full of Patagonia R2 front-zip fullsuits, and everybody wanted to see the new “green” technology that Patagonia infused into their brand new wetsuit line.

As our own Rose McGinley-kase highlighted in our last newsletter, Patagonia is making eco-friendly wetsuits with a purpose. They’re thinner, warmer, naturally safer than traditionally manufactured wetsuits (according to Patagonia’s wetsuit features page). This makes the R2 a little better for the environment–and the end user–after all is said and done.

From PVC-free knee pads to chlorine-free marino wool lining, the Patagonia R2 embarks on a journey that most wetsuit manufacturers wouldn’t dare: finding functionality and overall sensibility in a final product that the general public can enjoy at a reasonable price.

After all, if it’s affordable AND green, people are way more likely to use it, right?

Patagonia R2

Patagonia: The Give Back Company

by Robb on October 28, 2008

By Rosie McGinley-Kase

Patagonia Wetsuits at South Coast Surf Shops

From surfing and skating to rock climbing and fly-fishing, Patagonia has the gear for it all. But what makes them so different from other companies is their eco-friendly status of course. Patagonia is a company truly striving for the good health of our planet and its natural habitats. They make eco friendly gear and fight for eco friendly causes, making them one of the most active companies out there.

“What does Patagonia have to do with surfing,” you ask? Our friends from the North are commandeering some eco-friendly products that are changing the way we think about what surfers use and buy, one product at a time.

Lucky for us, they are starting their surf division with Patagonia wetsuits. (Men’s Patagonia Wetsuits available at South Coast beginning November 5th 2008)

Patagonia uses organic wool in the lining of their wetsuits, just one of the many ways the outdoor company is expanding their message through their product line. [click to continue…]

Quiksilver Wetsuits for Fall 2008

by Robb on October 27, 2008

Keep warm with the hottest new Quiksilver Wetsuits for FALL 2008
By Brianne Chavez

This season Quiksilver wetsuits has a lineup that covers the bases for surfers of all levels. Starting with their top of the line Cypher, and going through their mid range Ignite to the entry level Syncro, South Coast Surf Shops is highlighting the key features of this year’s Quiksilver wetsuits.

Quiksilver Cypher Wetsuit at South Coast Surf ShopsReplacing the Cell of last season, Quiksilver has introduced the Cypher. The Cypher wetsuit contains an HFT chest panel, flexmax, hyperstretch II, vapor stretch mesh chest and back, triple glued and blind stitch, cypher seal, hydroshield water barrier, and hydrowrap adjustable neck closure. You’re probably asking yourself what all of this means. Let me break it down for you. An HFT chest panel is a jersey like material that lies between your skin and the main skin of the suit. What it does is allow minimum water into the suit, keeping you warmer. It is comparable to the firewall in Oneill suits, just with a different name. Flexmax is a Quicksilver’s version of waterproof seams. All this means is that there is a liquid tape seal on one side of the seams to ensure that no water leaks through the seams. [click to continue…]

by Robb Bailey

I know we’ve all said it to ourselves while bobbing around with some buddies in cold, less than perfect conditions…

“We could make a million dollars if we invented a heated wetsuit!”

All our collective efforts were too slow. Rip Curl went ahead and made the impossible a reality with the core-heated H-Bomb wetsuit. Sorry guys–in the future, you’ll have to wain your fortunes on something other than toaster oven/neoprene fires in the garage.

After a few years of R&D, trial & error, and a little Tom & Jerry, the team over at Rip Curl wetsuits has put together a pretty advanced system for heating your body’s core in the icy cold H2O. It’s functional, easy to use, and most of all, it’s hot. Really hot. [click to continue…]

It’s Time for a Reality Check

by Robb on October 15, 2008

By Jody Wood

Last month, Robin Prodanovich and I discussed his latest creation, the Prod Quad. This month, we take a look at another orginal Prodanovich design that is a great choice for the upcoming season. The Reality Check serves many purposes. It is a great transitional board for the entry level surfer who wants to step it up a notch, but also a fine choice for salty rippers as an alternative to their high performance shortboard. It is also not a bad idea for the aging surfer who could use a little more foam to keep your wave count high. Here, Robin goes into the details of the design and its functionality.

Reality Check Surfboard shaped by Robin Prodanovich for South Coast Surf Shops

  • How did the Reality Check design come about? The Reality Check design was born back in 2002. Surfers of all ability levels were struggling on their very low volume shortboards when wave conditions were poor and not having much fun. I saw a need for a shortboard with greater versatility.
  • What separates it from a standard short board design? The RC is basically a standard shortboard that has been filled out. It has standard shortboard proportions based on nose, center and tail widths and is similar in thickness. The biggest difference in planlines between the two boards would be the proportionately wider nose on the RC. The RC bottom contour differs by using the tried and true flat-to-V bottom with attention to the overall rocker curve. [click to continue…]

O’Neill Wetsuits FALL 2008

by Robb on October 15, 2008

Seasons Change and So Do You
By Brianne Chavez

Summer is coming to end and we are fast approaching wetsuit season. Finding that perfect suit may seem like a daunting task, with so many styles and brands to choose from. Here, at South Coast, we offer a variety of different brands, ensuring that you will find the best fit at a price you can afford. O’Neill offers a wide range of wetsuits that work for surfers at all levels. By highlighting the key features of each suit, I hope to give you a better understanding of them. So, when you go shopping for your new suit this season, you will already have an idea of what you want.O'Neill Hammer 3/2 Wetsuit at South Coast Surf Shops

Beginning with the entry-level wetsuits, we have the Hammer. This suit is great for beginners because it’s a great bargain. This season’s Hammer features O’Neill’s exclusive high-stretch neoprene, Fluid Flex. Fluid Flex is a new category of high stretch neoprene that is extremely soft and lightweight. This suit is 100% Fluid Flex with Kevlar kneepads and TFX Torso Flex. The TFX Torso Flex is an element that places the stretchiest neoprene in the lower back panel to increase flexibility. [click to continue…]