
Events

Saturday May 12th 9am –2pm
740 Felspar St. – Pacific Beach
(In the South Coast PB Parking Lot)
- RVCA – Men’s Apparel & Accessories
- Rusty – Men’s Apparel
- Hurley – Men’s & Women’s Watches, Accessories & Apparel
- Nixon – Men’s & Women’s Watches, Accessories & Apparel
- VonZipper – Sunglasses & Apparel
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Ryland Rubens pulls off his first Open victory of the season at the Seaside Reef Open Boys division.
He also advanced all the way to the semi finals of the difficultly contested Juniors U16. Rubens, currently 12 years old, enjoys stepping up a bracket because he says it pushes him harder and he can learn from the older surfers which makes him surf better. Ryland has also had three strait victories in the Explorer Menehuenes to top it off.
A Pacific Beach San Diego local, Rubens 6th grade, maintains a 3.6 GPA which makes this well-rounded surfer a true role model for all young surfers with a great future. Awesome work Ryland.
Ryland’s Sponsors: Billabong, Headhunter, Dakine, FCS, Sector 9, Rusty Surfboards, GromBomb, and South Coast Surf Shops.
2011 Rip Curl Pro Search San Francisco
The 2011 Rip Curl Pro Search starts November 1st in Ocean Beach, San Francisco.
“The Rip Curl Pro Search event is always a tour stop I get super excited about. I love the idea of pitching up to a place I haven’t been before. You get to see somewhere different and meet new people. I also love the trying to adapt to waves I’ve never surfed before.”-Mick Fanning
The 2011 Rip Curl Pro Search is the only ASP event with a “floating license” on tour. The “floating license” allows Rip Curl to change locations year-to-year. This years location provides diverse conditions that will challenge the world’s best surfers. The event will take place between stairwell 20 at VFW’s north to Kelly’s Cove.
Shop Rip Curl event merchandise available online or any of South Coast’s five retail locations.
The 2011 Rip Curl Pro Search San Francicso will be webcast LIVE via http://www.live.ripcurl.com
Rip Curl Pro Search SF 2011
Woodshed Films, Patagonia, and Nixon Present Keith Malloy’s Latest Film Project. A Portion of Tour Proceeds Will Benefit the Plastic Pollution Coalition.
Come Hell or High Water International Tour
September 2011-December 2011:
Sept. 15-17
New York, NY. @ New York Surf Film Festival
Ticket information: newyorksurffilmfestival.com
Sept. 23
Encinitas, CA. @ La Paloma Theatre
Sept. 29
Newport Beach, CA. @ Lido Theatre
Sept 29-Oct.1
Halifax, Nova Scotia @ Canadian Surf Film Festival
Ticket Information: canadiansurffilmfestival.com
Oct. 7
Ventura, CA. @ Patagonia Headquarters
Oct. 8-9
San Diego, CA. @ Bird’s Surf Shop
Oct. 13-15
Riverside Studios, Hammersmith, London @ London Surf Film Festival
Ticket Information: londonsurffilmfestival.com
Oct. 21
Cardiff, CA. @ Patagonia Store
Oct.22
San Clemente, CA. @ Surfing Heritage
Nov. 4
San Francisco, CA. @ Save the Waves Film Festival, Victoria Theatre
Nov. 4
York, ME. @ Grain Surfboards
Nov. 5
Mill Valley, CA. @ Proof Lab
Dec. 1
Wilmington, NC. @ The Brooklyn Arts Center
Make sure you don’t miss out on the event of the summer at South Coast Surf Shops in Pacific Beach. Our newly renovated shop features a ton of new build-outs that have really transformed the shop into a whole new beast. The party starts at noon and will stay live until dark closing with a Rip Curl Video Premier of “Float” in the parking lot.
If your going to make it down you won’t want to miss LIVE MUSIC from one-man-band Low Volts at 5pm playing after Austin Burns at 3pm. BBQ and beverages will be provided so come down and have a drink, listen to some music, make some friends and enjoy the atmosphere. Primo is in the house.
If free stuff is your thing then we’ve got some of the industries top brands making it out to support the newly renovated shop and give out free swag. Including free gift with purchase from O’Neill, Quiksilver, Rip Curl, VANS and RVCA. The address is 740 Felspar St. in Pacific Beach and again the party starts at noon. Now write it on your hand so you don’t forget and we’ll see you there!

Today marks Sector 9′s 6th annual Go Skateboard Day Poker Run. The event kicks off today at 12pm with registration of the first 100 people at crown point park. The free registration entails receiving your first of four cards along the 3.5 mile way to the south Mission Beach jetty. The skate starts at 2pm and activities will continue in Mission Beach until 5pm. Whoever has the best poker hand at the end of the push wins cash prizes and brand new skateboards from Sector 9. Free food for all participants from Wahoo’s Fish Tacos along with more fun games at the jetty on the beach.
If you’re lucky enough to take the day off work then get down the Crown Point Park and pick up your first card. Bring all your luck and any skateboard will do and come join the fun.
Helmets are not required for this event although safety is always a concern and we always recommend you wear helmet when skating. Skate safe. Skate smart.
South Coast San Diego Surf Rental Rates
Rentals Available in Ocean Beach & Pacific Beach

Multiple Day Rentals? Click here to download our full surf rental rate sheet. (PDF 1.6MB)
Where to Rent Surfboards in San Diego?
South Coast Ocean Beach – Surfboard, Wetsuit, & Bodyboard Rentals
Address:
5023 Newport Avenue
San Diego, CA
(619) 223-7017
Map & Directions
South Coast Pacific Beach – Surfboard, Wetsuit, & Bodyboard Rentals
Address:
740 Felspar St # A
San Diego, CA
(858) 483-7660
Map & Directions
Rental surfboards less than a block from the sand in Ocean Beach and Pacific Beach in San Diego. Rent Wetsuits and Bodyboards in San Diego from South Coast Surf Shops.
*All surf rentals require a deposit in the form of cash, credit card authorization, or a credit card left at South Coast.
Deposits: Hard Surfboards: $300 Soft Surfboard: $150 Bodyboard: $50 Wetsuit: $100
Channel Islands Surfboards
West Coast Tour Dates
Come on down and ride the latest models from Al Merrick and Channel Islands Surfboards…
San Diego CI Surfboards Demo Pacific Beach Pier June 4th
All demos are free bring ID. Call or stop in South Coast for details on this event or to browse our full selection of Channel Islands Surfboards.
Since 1969, Channel Islands Surfboards has been dedicated to performance and quality through hard work, innovation, and originality. Over the last 38 years, Channel Islands has grown from a local grass-roots operation to a cutting edge organization, catering to the best surfers in the world. It started with hard-core surfing and quality in mind and these guidelines have brought us through three decades of constant change in the surf industry. Channel Islands will shape the new millennium with innovative design and quality as our main focus.
“The driving force behind Channel Islands Surfboards is the demand on design created by the world’s greatest surfers, allowing for the highest performance surfing possible. To provide the most dedicated surfers with the most advanced, performance designs is my passion” - Al Merrick, Designer/Shaper








