Reef Redemption

Reef has always been known for their comfortable sandals but what you may not know is they have a tremendous heart and a whole line dedicated to helping others! Reef Redemption is a line specifically for supporting environmental and humanitarian groups. Their hopes are that with 1% of Reef Redemption sales, they can help preserve our waves, beaches, and surrounding communities. Reef employees also participate in weekly beach clean ups and always try to do their own part in keeping our sand clean.

Another way Reef is helping world wide is the We Heart Collection. We Heart is a collaboration between Reef’s design team and artisans in developing countries from around the world. Reef purchases these artisan’s handmade crafts and incorporates them into their product (example: Reef’s Bella Costa ballet flats). Reef’s goal is to create a platform for these deserving artisans to grow successful businesses. To read more about their efforts in cleaning beaches and helping world wide, please visit www.reef.com/redemption or stop into any of our stores for Reef and let’s help in any way we can, one sandal at a time!

Happiness is just a pair of sunglasses away

Spy is at the top of the inventing field with their spring release of Happy Lens. Happy Lens is new technology that not only improves vision and performance, but elevate your mind and mood! Here are the awesome things Happy Lens can do for you:

• patent-pending lens technology formula
• provide 100 percent UV protection
• block more than 99 percent of glare
• provide remarkable contrast
• depth perception and color enhancement

For the super-techy sunglasses fans, SPY states this:

Happy Lens  is designed to “harmonize” with the body’s physiological preference for a specific color transmission, optimized through the important wavelengths between 450 and 500 nanometers, where the “uplifting” effects of blue (“happy”) light are most prevalent. Long-wave blue light is the part of the spectrum that studies suggest promotes balance in the body, which most traditional lenses block to a large extent. More specifically, exposure to sunlight —especially long wave blue light— has been stated to foster positive physiological changes; raising mood and alertness. Furthermore, studies behind light therapy suggest that it harnesses blue light to regulate hormones that maybe related to certain emotional conditions. This positive physiological “uplift” from long wave blue light exposure became the inspiration for the SPY Happy Lens™ technology.

Pick up your SPY Happy Lens from any of our South Coast locations or check out our online selection and get Happy!

A New Brand Helps A Big Cause

Look good, do good, feel good. The People’s Movement believes in addressing today’s problems and creating solutions. They believe that if the continued use of single use plastics isn’t stopped soon, there won’t be much of a world left to stand in. This is why People’s Movement introduced the Clean Act collection: removing plastic bags that pollute the island of Bali and up-cycle them into reusable totes, wallets, and fabrics for their shoes. With every pair sold from the  “Clean Act” collection, $1 will be donated to the Plastic Pollution Coalition, a group dedicated to stopping plastic pollution and its toxic impacts on humans, animals, and the environment! You can support this great cause by swinging by South Coast Wahines Ocean Beach and check out the latest People’s Movement footwear or go to www.thepeoplesmovement.com for information on how you can help!

Quiksilver and Rip Curl Trunks Under $50

With this day and age, everything can be technical- including boardshorts- and unfortunately, those come at a hefty price for all the bells and whistles. What if you’re looking for straight up trunks?! Here are some trunks for Quiksilver and Rip Curl that are all under $50 and available at both our South Coast locations!

Nixon is more than just watches

Typically, a product clinic would consist of employees filling out the floor of the shop, listening contently to the sales rep talk about their latest products while throwing down some pizza! Nixon wanted to change the scenery but the rest sounds about right! Nixon invited us up to their headquarters in Encinitas to discuss product, their company values, and of course… pizza! Nixon is a cool company with even cooler values! While being one-step ahead of the game, Nixon watches stand for high quality and ultimate functionality! They even make a point that their team riders approve products- everyone has a say! Nixon stands behind customer service as well saying their relationship is between them and the customer- no one else!

Some of their products they highlighted was the ultimate Supertide watch. With 230 pre-programmed beaches and 48 hour future tide listings, the Supertide is for the serious surfer! Like the Supertide but can’t fork over the dough? Lowtide is perfect with 200 programmed beaches and future tide listings. Other categories they carry is men and women’s accessories, clothing, and audio gear!

Here is a little look into Nixon! What’s your favorite Nixon product?!

Billabong Wetsuits for You Right Now

Billabong  gets creative by teaming up with avid surfer and artist Andy Davis! Andy Davis is known for his fluid drawings of surfers and waves. With Billabong by his side, they collaborated this spring for a collection that’s cool and functional! Get away from the standard black colorway for wetsuits and try these classic colors! Perfect for warmer water, the Heritage long sleeve jacket is the way to go!  Heritage is a 100% super-stretch 2mm long sleeve jacket that is 100% neoprene and has a full front zip. If you are more of a long john guy, try the Heritage long john! Made with the same material as the jacket, this long john will keep you warm without constricting your arms while paddling!

If you are looking for Billabong’s standard wetsuits, we’ve got their Foil series suit. Features of this suit include:

•  AX1 Airlite Superflax Neoprene
• Strategic seam and panel placement
• Moulded supratex knee pads
• Internal barrier system, combined with adjustable contour collar to eliminate water entry
• Contour collar
• Pre tensioned wrist cuffs
• Internal welded stress point reinforcement

If you need a cool tee that you can surf in as well, Billabong offers the Amphibious tee. Amphibious is loose fit tee that has UV protection, won’t shrink or loose its shape and is made of a 65/35 poly cotton blend. They also have the Adrift rashguard. Adrift is a loose fit rashguard that has a surf tee fit. Made of 91% polyester 9% spandex, this flatlock construction is perfect for the summer time! No matter which way you go, you will be stoked!

Spring Wetsuits have Never Looked Better!

If you looked at your calender today, you will see today is the official first day of spring! The water is warming up and those full suits just won’t cut it! Good thing Billabong has got you covered! Billabong has been a leader in ladies fashions, but now they can claim another title- super cute wetsuits!

Billabong’s Cheeky Spring Suit is a 2mm long sleeve spring suit with a full front zipper, retro colors on the outside and a fun colorful print on the inside. Do you like to keep your legs warmer than your arms? Try the Skinny Jane wetsuit- a 2mm long john with a full front zipper and colors on the outside and inside! Pick up either of these wetsuits from our main wetsuit locations in Ocean Beach and Pacific Beach! Which one do you prefer? The Cheeky Spring or the Skinny Jane long john??

Firewire Channels Green Technology

With the ongoing pursuit to find greener products, Firewire Surfboards teamed up with Australian cabinetmaker, Grant Newby, to come up with their most eco-friendly technology to date! The answer: wood! Built using Firewire’s proven “sandwich construction” process, TechnoGrain resembles their popular Future Shapes Technology but with different materials. The top, bottom, and parabolic rails are made of Paulownia wood, which is very sustainable in wet conditions. In addition to its durability, the use of this wood and its water resistance allows Firewire to reduce the amount of fiberglass and resin, in turn, making a light, high-performance board!

For the super tech-y surfboard lovers, the exterior of all TechnoGrain boards are sealed with an Entropy bio-resin hot coat on the deck and bottom as well as a small fiberglass rail lap. The Paulownia exterior is bonded to the EPS core using a bio-resin under vacuum and a single layer of lightweight cloth is added under the top deckskin for increased compression strength.

Firewire CEO Mark Price says the most promising aspect of this technology is that a number of their team riders say its the best performing technology they offer! Now that sounds like a bitchin’ board! The launch of these boards comes in the Spitfire and Baked Potato. Release of these eco-friendly boards is in early May. Check out our online surfboard catalog for more boards! Who’s excited?!

Two amazing brands with only one thing in mind: Beer

This Spring, O’Neill released their Pabst Blue Ribbon Collection which covers tees, tanks, trunks, sandals, hats, and coolers- everything you need for an unforgettable summer! Check out the goods below and swing by either of our South Coast Surf Shops in OB and PB to get your Pabst gear!

Men’s Top Trends For Spring

Guys fashion is just as important as the ladies! Here are 7 trends we are seeing this spring:

1. Button-ups
2. T-shirts with bears catching fish (trust me)
3. Trucker hats
4. Trunks that look like shorts
5. Retro-style boardshorts
6. Beer… on a tee
7. Stance socks

Stop into our OB and PB South Coast locations for the newest designs on tees, trunks, and hats!