Deep Water Ocean Adventures with Kohl Christensen, Episode 4. This episode follows Kohl Christensen, Dan Ross, Aaron Gold, and Ben Wilkinson as they surf Peahi (Jaws) on Oct 12, 2012. Oct 11th and 12th offered conditions for a historic paddle-in surf session at Jaws, with the best big wave paddle in surfers in the world. Other surfers include, Matt Meola, Nakoa Decoite, Greg Long, Shane Dorian, Mark Healy, Danilo Couto and more.

Naughty or nice we don’t care we’ve got some awesome gifts for the surfer you know. We’ve spent some time sorting through all the new product available at South Coast Surf Shops this winter and narrowed down the most popular items going into this holiday. We’ve tried to include a good range of products large and small. If you just still aren’t sure what to get that surfer give them the gift of choice with a retail store gift card from South Coast Surf Shops.

FCS Poncho

A towel poncho to make changing in and out of your wetsuit easy when in public. Also just nice on those winter mornings instead of fumbling with a towel with frozen hands. One size fits all!

2012 Surf Calendar

Tidelines San Diego Tide Calendar

Known by surfers as the ‘graphed tide calendar’ this is the item every surfer who is serious about surfing good waves knows about and wants. This would be a great item to combine with with a retail store gift card to make a great gift for a surfer.

Watches

SEE ALL RIP CURL AND NIXON WATCH STYLES
SHOPPING TIP: Most watches ship free when ordered online!

Wetsuits

Rip Curl Flash Bomb

Worlds Fastest Drying Wetsuit
Click here to read an in-depth review of the new Rip Curl Flash Bomb on the South Coast Blog.

O’Neill Epic 2

O’Neill has completely re-designed the Epic adding many of the same features as the high-end Psycho such as: UltraFlex Firewall chest, double seal neck closure, LSD (lumbar seamless design) and re-engineered covert blackout zip. Available in mens, womens and youth.

Chargers Boardshorts

Read The South Coast Quiksilver Chargers Boardshorts Blog Post

UGG Boots

More Great Surfer Gift Ideas

Surfer Gift Gallery

All of these items are available at South Coast Surf Shops. Many of these items can be purchased online at www.SouthCoast.com with free ground shipping and no sales tax if shipped outside CA. Happy holidays from the South Coast family!

GoPro HD HERO2:Surf Edition

 
GoPro just released the NEW HD HERO2 for surfing. The HD HERO2 is the most advanced GoPro Camera yet. It is wearable and surfboard mountable, waterproof and capable of capturing professional full 170 degree wide angle, 1080p video and 11 megapixel photos at a rate of 10 photos per second. The GoPro HD HERO2 is the smallest, lightest , most powerful HD camera in the world for capturing videos and photos of you and your friends surfing and traveling the world.

GoPro HERO2: Surf Edition includes 2 adhesive surfboard mounts and an FCS compatible mount for your board. The HERO2: Surf Edition is compatible with ALL GoPro expansion accessories and BacPacs.

2X More Powerful in Every Way

• Professional 11MP Sensor
• 2x Faster Image Processor
• 2X Sharper Glass Lens
• Professional Low Light Performance
• Full 170º, Medium 127º, Narrow 90º FOV in 1080p
• 120 fps WVGA, 60 fps 720p, 48 fps 960p, 30 fps 1080p Video
• Full 170º and Medium 127º FOV Photos
• 10 11MP Photos Per Second Burst
• 1 11MP Photo Every 0.5 Sec Timelapse Mode
• 3.5mm External Stereo Microphone Input
• Simple Language-based User Interface
• Wi-Fi BacPac™ and Wi-Fi Remote™ Compatible (coming soon)
• Long Range Remote Control of up to 50 GoPro Cameras
• Wi-Fi Video/Photo Preview + Playback + Control via GoPro App
• Live Streaming Video and Photos to the Web

Check out the New GoPro HD Hero2 camera on our website available for online purchase with free domestic ground shipping!

Here is a short video from Transworld that gives some insight to how Quiksilver feeds the Southern California demand of Roxy and Quiksilver products. We are thankful at South Coast to have our long standing relationship with Quiksilver and to be a part of their Core shop program. Watch this video and understand more clearly how Quiksilver makes it possible for us to have a constant stock of Roxy and Quik wetsuits available for purchase in-store and online right here at SouthCoast.com.

If you would like to read more about Quiksilver’s retail brand strategy you can read the following article also at Transworld Business. This more recent article mentions the South Coast PB shop as a perfect example of their retail dedication going forward. In this article Quiksilver EVP of Core Developement Tom Holbrook talks about the evolving retail landscape. And if you haven’t been in to check out the South Coast PB shop remodel our grand re-opening is coming up soon so be there!
http://business.transworld.net/65773/features/tom-holbrook-on-quiksilvers-retail-strategy/

South Coast San Diego Surf Rental Rates

Rentals Available in Ocean Beach & Pacific Beach

Multiple Day Rentals? Click here to download our full surf rental rate sheet. (PDF 1.6MB)

Where to Rent Surfboards in San Diego?

Rental surfboards less than a block from the sand in Ocean Beach and Pacific Beach in San Diego. Rent Wetsuits and Bodyboards in San Diego from South Coast Surf Shops.

*All surf rentals require a deposit in the form of cash, credit card authorization, or a credit card left at South Coast.
Deposits: Hard Surfboards: $300 Soft Surfboard: $150 Bodyboard: $50 Wetsuit: $100

Rip Curl E-Bomb

“I hate wearing wetsuits!” I hear it almost every time I paddle out. “I can’t wait for summer so we can trunk it, I feel like I can’t even move in this suit,” that sentence rings in my ears for almost the entire winter season.  After doing some research, I found a couple ways to release the death grip your old winter wetsuit has been restricting your body with.

Looking for a new wetsuit can be as long and rigorous as a day of “the perfect jean” shopping with your girlfriend, sister, or mother. Naturally there are always some questions about the right suit to select when picking the perfect piece to complete your shred sesh, which is really only made of three things: wave, E-Bomb, board. Boom!

Sleek, smooth, thorough, with adjectives like these the Rip Curl E-Bomb could be considered the James Bond of wetsuits.  And even though it may seem like it’s scientific make up is too complicated for the average surfer, the E-bomb is perfect for any level of surfing.  Whether you’re a beginner, intermediate, or even a Pro, this clean looking classic is well worth the wear and purchase.

Let’s start with the name: E-Bomb.  Sounds dangerous, right? Wrong. However, amount of flex in this wetsuit alone is practically lethal. Now one of the most flexible high-performance suits on the market today, the Rip Curl E-Bomb has 30% more stretch than the normal E3.  So what does this 100% E3 third generation Elastomax Neoprene mean? It means sweet stretchy freedom for your upper back and under arms, especially with the 4-way back stretch design.  Everyone knows when you can flex better, you move better, and when you move better your session is better.

The E-Bomb was made with minimal seam restriction in mind. As if that’s not enough variety in a wetsuit, Rip Curl has made three variations of the E-Bomb Full suit to fit your liking.  The E-Bomb Chest Zip that comes in both 3/2 and 4/2, the Back Zip in both 3/2/ and 4/2/, and the Pro-Zip in the 3/2 version of the instant Rip Curl classic.  The Back Zip is perfect for the more decided surfer.  Some people know what they want, like what they surf in and enjoy the classic back zip.  The Chest Zip provides great insulation with the classic comfort of the back zip with a modern twist on the typical zipper location protocol.  The same can be said for the Pro Chest Zip that boasts a stash pocket, flex knees, and seamless underarms. So now that we’ve broken down the science of the Rip Curl E-Bomb, the only real question is when are you going to stop wasting time and start paddling back out? Pick up one of these flex machines at any South Coast Surf Shops or online at southcoast.com and get back in the water.

Rip Curl E-Bomb Wetsuits

Ultimate Bootie Buyer’s Guide

As much as we all enjoyed our short summer, fall is upon us and winter is approaching FAST. The water isn’t 72F anymore and the sun doesn’t feel quite as warm. So, what do you do when the water temperature starts dropping and your toes go numb? You check out South Coast Surf Shop’s insane selection of booties and wetsuit accessories! Whether your surfing razor-sharp reefs in Costa Rica, or your ripping southern-hemi swells in the Antarctic dodging icebergs, we have the right bootie for you in our Ultimate Bootie Buyer’s Guide.

To make your winter bootie shopping spree easier on you, we’ve put together a the Ultimate Bootie Buyer’s Guide highlighting the best and the brightest of our bootie offerings this season.

O’Neill

Psychofreak 3.5- One of two new additions to the Psycho family, the Psychofreak 3.5mm bootie will meet the high expectations you have come to have of O’Neill. Split toe design for uncompromised board control and feel.

Heat 3mm Split-Toe- Completely redesigned, the Heat 3mm Split Toe bootie offers up Fluid Foam neoprene construction. Featuring the Torsion Control Forefoot glued and blindstitched seams, textured rubber sole for durability, and the Top Shin Strap Anti-Flush technology.

Heat 3mm Round-Toe- Completely redesigned, the Heat 3mm Round Toe bootie offers up Fluid Foam neoprene construction. Featuring the Torsion Control Forefoot glued and blindstitched seams, textured rubber sole for durability, and the Top Shin Strap Anti-Flush technology.

Youth Heat Round-Toe- The Youth Heat Round Toe bootie offers up Fluid Foam neoprene construction. Featuring the Torsion Control Forefoot glued and blindstitched seams, textured rubber sole for durability, and the Top Shin Strap Anti-Flush technology.

Mutant 3mm Split-Toe- The new O’neill Mutant offers Fluid Foam construction in and out with Fluid Seam Weld and interior taped seams throughout for cold water protection. Internal split toe design to prevent that perfect barrel being foiled by your leash tripping you up. Forefront Foxing support system, and a multi-density rubber outsole keeps you at the top of your cold-water game.

Superfreak Tropical Split-Toe- With a tech drawstring cinch at the ankle, the Super Freak Tropical Bootie offers FluidFoam construction, Torsion Control forefoot strap, and a durable textured rubber sole. Split toe design for greater board feel and control. We also stock this tropical bootie in Round-Toe design if you aren’t digging the Split-Toe.

Ninja 3mm- With super minimalist design, the Ninja boot offers a unique bootie experience. The 3mm Ninja features Fluid Foam construction, glued and blindstitched seams, Top Shin Strap, split toe, and a durable rubber outsole for years of performance.

Reactor Reef- Easy slip on design Reactor reef bootie features round toe front, fluid foam neoprene throughout, and a durable textured rubber sole.

RipCurl

F-bomb Strapless 3mm- The F-bomb is the ultimate in warmth without compromising performance. Fireskin lining along with double taped seams and a super soft sole make the F-bomb astonishingly warm, flexible, and comfortable. Our newest edition of the F-bomb is the strapless boot featured here offers velcro closure and Tatex Foot Molds.

F-bomb 3mm Hidden Split-Toe- The F-bomb is the ultimate in warmth without compromising performance. Fireskin lining along with double taped seams and a super soft sole make the F-bomb astonishingly warm, flexible, and comfortable. Hidden split-toe action on this boot will keep your leash untangled so that perfect barrel doesn’t turn into a triple-set hold down.

E-bomb 1.5mm Split-Toe- Amazingly flexible, lightweight, and durable, the E-bomb boot form RipCurl is designed to be the ultimate in lightweight flexibility for maximum performance.

Dawn Patrol 3mm- Dawn Patrol Boots from Rip Curl’s updated line of tech booties feature Hydroloc Closure, Strapless Compression System, Supersoft Sole, and pull on heal strap for ease of entry.

Core Reefer 2mm Split-Toe- Core Reefer Split Toe booties form RipCurl feature Performance Airprene, and Semisoft Sole. Split-toe for greater board feel and control. As an added plus, your hippie friends will dig the name.

Xcel

Reef 1mm Split-Toe- 1mm lightweight flexible neoprene split toe booties from Xcel will take your feet-shredding reef surfing sessions to another level. Protect your feet and get some extra traction with the Reef split toe boot.

Ultimate Bootie Buyer’s Guide

If you find this bootie buyer’s guide insightful make sure to also read BEST BUDGET WETSUITS.

If you prefer the finer things in life even when it comes to your wetsuit then check out the South Coast CONNOISSEUR’S WETSUIT GUIDE – Best Suits from Top Brands

Ultimate Bootie Buyer’s Guide

Rip Curl Mirage Boardshorts

Rip Curl Mirage Boardshorts

South Coast Surf Shops thinks this commercial for the Rip Curl Mirage Boardshorts is totally radical. It just so happens that at the same time you are reading this you can actually purchase these shorts online right here, right now. We are really amped on having these shorts in stock and ready for the masses. Still not sold on these 2010 Rip Curl masterpieces? Well lucky for you South Coast’s own Jason has provided us with an up close look at some of the technical features of these shorts in this video. Summer is just around the point break and South Coast wants you to be ready to head to the beach in boardshorts that won’t hold you back!

The Rip Curl Mirage Boardshorts – Like Wearing NOTHING.