Why you should be in the water now
Surfing has been around for… God only knows how long! If you never thought it was “your thing” maybe you should reconsider! Here are 10 reasons you should go surfing: [click to continue…]

Surfing has been around for… God only knows how long! If you never thought it was “your thing” maybe you should reconsider! Here are 10 reasons you should go surfing: [click to continue…]

If you stopped into any of our stores lately, you’ve probably seen some changes! Our new girls shop in OB is looking great and our men’s store 4 doors up has undergone a facelift with a new wetsuit and surfboard section, as well as new vendor and footwear sections. In light of all these great changes, we wanted to give you a little history lesson of good ol’ South Coast!

Sunscreen? Check! Wax? Check! Surfboard? Check! Packing for your epic surf trip is only half the battle! The other half? Dealing with the airlines and luggage! I asked our expert travelers for helpful hints on traveling with your boards! [click to continue…]
Ryland recently traveled down to Nicaragua and scored some great waves with great people and here are the clips to prove it.
After a double-session day in Hawai’i, Kohl Christensen chases a swell to the cold waters of Northern California. In this third part of the Deep Water series, Kohl speaks about Mavericks, remembering Sion Milosky and the toll big wave surfing can take on the body.
Deep Water, Pt.3: Mavericks from Patagonia on Vimeo.
Maui in the morning and the North Shore in the afternoon. In the second part of the Deep Water series, Patagonia ambassadors Kohl Christensen and Ramon Navarro double-session one of the first swells of 2011 at Peahi and an Oahu outer reef.