Surf Culture

SC Rider John Noris Travel Update: 5 Days of Santa Cruz with Photographer Michael Barrus

April 17, 2011

Words: John Noris Photos: Michael Barrus www.michaelbarrus.com With bad weather forecasted in Southern California for a couple of days, Michael Barrus and I decided to make our way up to Santa Cruz for a couple of days to try and score some waves and visit some friends. Day One: We decided that with a little [...]

Read the full article →

Walking on Water in France with South Coast Surf Shop Rider John Noris

April 8, 2011

Words: John Noris Photos: Michael Barrus www.michaelbarrus.com It’s as though the trip never even happened. I’m back home. Scratch that. The past two weeks were by far some of the best two weeks of my life. Fragments of time were frozen and are now embedded into the virtual camera in my head. Memories of barreling [...]

Read the full article →

Which Surfboard bag do I need? Day Trip or World Travel

April 4, 2011

Surfboard Bag Nearly all dings and cracks to your surfboards likely happen in transport, especially if your the type that throws a bare board in the back of your pickup truck. Protect your investment and save money on repairs by using a surfboard bag! Whether your heading down Voltaire street to sneak a barrel in OB or [...]

Read the full article →

Rip Curl “Soul Surfer” Movie Tells Shark Attack Story and Life of Pro Surfer Bethany Hamilton

April 1, 2011

Rip Curl Soul Surfer Rip Curl Soul Surfer I paddled out right around sunset at the jetty. I didn’t think about what had happened earlier that day, what I was going to do after, or even what I was doing at that moment. It’s all muscle memory anyway. All my thoughts melted away somewhere in [...]

Read the full article →

San Diego Local Band Film Video in Bali with Proceeds to SURFAID for Mentawais Tsunami Victims

December 1, 2010

We love getting feedback like this from local boardriders who are doing big things in the world. We wanted to share this with everyone because of the great cause behind it. Be sure to check out the video and if you want to help click this link to purchase the song on itunes. Thanks Casey. [...]

Read the full article →

Rip Curl Summer 2010 Top Ten Editorial

October 8, 2010

Rip Curl has highlighted the top ten surf editorials of the summer and we at South Coast found in interesting enough to share with you. Surf culture in mainstream media can be inviting to the kooks but also inspiring to those young looking to sharpen their skills enough to one day have their own editorial [...]

Read the full article →

HIGHWATER Dana Brown Film

September 3, 2010

Highwater chronicles the Triple Crown at a notable milestone, the Rip Curl Pro Pipeline Masters’ 35th anniversary. From the start, Pipeline Masters contests drew attention from national media, including the likes of the New York Times and CBS. ABC’s Wide World of Sports covered the event for nearly a decade, and a network popularity poll [...]

Read the full article →

South Coast at Huntington U.S. Open of Surfing

August 9, 2010

Incase you missed it live or online we have collected some results for you from USOpenOfSurfing.com where you can find “heats on demand” as well as the rest of the results including women and junior results and stats. Also browse the gallery below for pictures from the Weezer concert and Hurley High School “Walk The [...]

Read the full article →

U.S. Surfboard Shapers Thrive in Choppy Waters

August 4, 2010

Surfboards, one of the most quintessential American products, have been slammed by a wave of imports over the past few years. Some think that may have been a good thing for the industry. Follow the link to read this article we found to go great with our morning coffee about the state of our shapers [...]

Read the full article →