Starring Ryland Rubens
Directed and Edited by Gabriel Novis
Filmed by Gabriel Novis, Denis Carrion, Pedro Krum
Additional Footage: Guigo Foggiatto
Title Design: Paulo Correia
Color Correction by Denis Carrion
Music: Tame Impala – I Don’t Really Mind
novisfilmes.com.br
South Coast Surf Team
South Coast Team Rider Ryland Rubens

Photo: Jack McDaniel
South Coast team rider Ryland Rubens has been blowing up lately. After recently returning from scoring some big waves in Hawaii he is welcomed back to California with sunny skies, light offshore wind and waist- to chest-high-plus reeling righthanders at Uppers. He managed to place 3rd in the Boys Under 14 group just behind 1 – John Mel – Newport Beach
2 – Eithan Osborne – Ventura.
Ryland has been making a lot of heats lately as well as freesurfing all over places like Nicaragua, Hawaii, and Indo.
Check out his website and follow him on Twitter @RylandRubens
Ryland recently traveled down to Nicaragua and scored some great waves with great people and here are the clips to prove it.
Our Team Rider Steps Outside For A One-On-One
Joe Diamond, one of our South Coast team riders, steps outside for a interview about his latest Hawaii trip. He talks about waves, boards, and his famous neighbor!
Another video from Joe Diamond who has been killing it recently(or as always) and providing plenty of video proof. This was him shredding in Seaside a couple days ago.
VIDEO: Joe Diamond Surfing His Hometown San Diego
VIDEO: Two Days of Joe Diamond Surfing Oceanside Harbor
Joe Diamond is a South Coast Surf Shop Rider and former employee who contributes content to the South Coast blog. If you surf in San Diego you’ve probably shared the waters with The Mighty Joe Diamond so keep an eye out for this guy.
SC team rider and former South Coast Surf Shops employee featured on page 73 and featured article pages 107-113 of Aladdin Surf Mag Issue 006:
Check out the Red Bull Surfline Future Camp feature… click here.
South Coast Surf Shop rider Ryland Rubens is featured in photos 1, 3 ,9(BIG lay back hack!), & 11
Shane Beschen, one of the coaches of the Red Bull Surfing Performance Program narrates the North America Future Camp in San Clemente, CA.
Yea Ryland! Way to represent San Diego!
South Coast Surf Shops’ team rider John Norris is at it again. Here’s his account of a short trip to Portugal, the place he has come to know as the land of Hospitality, and epic sandbar wedges.
Surfing in Portugal
When I think of Portugal, one word comes to mind– hospitality. I’ve never in my life experienced such welcoming and friendly people. My trip to Portugal was a short one, but I think its almost better that way, only giving me a little taste of a country I now need to go back to and explore its entirety.
Only a couple days before I had arrived, I had no plans. I’d heard rumors of long points and dredging beachbreaks, wedgy coves and shallow slabs. This place seemed like the holy grail. Unfortunately there was no swell on the horizon but I didn’t care, I live for getting lost in unfamiliar countries. I was going.
A friend originally from Portugal who now lives in La Jolla found out I was going to Lisbon, messaged a friend and told him I was coming and wanted to surf. This is where the hospitality began. Without ever meeting the guy in my life, Tomas Valente messaged me and told me he could meet up the afternoon I arrived for a surf, and had a board that I could borrow for the time I was there. I rented a car and started the drive over to his house about a half hour away– if you know the roads that is. Not speaking the language and furthermore not understanding the street signs, I was lost. What should’ve been a thirty minute drive turned into an hour and a half, but eventually I made it. With a quick handshake to Tomas and his friend Diogo, these guys treated me like family.
We made our way to a beach named Guincho, a wedgy beachbreak nestled inside of a wind-sheltered cove. We see a couple of wedges and Tomas decides this is probably our best bet for the day. Keep in mind that there’s no swell in the water, but somehow with the way Portugal sticks out into the ocean, there are chest high wedges coming in. We surfed for about an hour, the tide got too high and it was time to move on to another wave. A five minute drive and we got to another playful beachbreak named Cresmina. Surfed again for about an hour and a half and we were beat. We head back to Tomas’ house and call it a day. He immediately asks if I wanted to surf again tomorrow and I gladly said yes.
The next day, there was a little bit of a south swell in the water so we decided to go a bit further to a wave called Praia Grande. There was a running left sandbar that would peel for a little over 50 yards with nobody out and we were on it. A couple hours later and a handful of great rides later, we were beat. It was time to say our goodbyes and start my journey home already. I told you it was short– but so well worth it. Everyone needs to give Portugal a try.
-John Noris
Photos: John Noris Portugal Surfing

We are always stoked on the news we get about how hard Ryland Rubens is charging in the water and with life in general. The above photo shows Ryland who recently graduated with a 4.0 GPA which is a very commendable task. Congrats man!
The great news about Ryland never ends he was recently featured on Rusty’s DRY DOCKED with his brand spanking new WEBSITE, yes you heard right, this 12 year old grom has his own website.
Head on over and check out the official Ryland Rubens website here:
http://rylandrubens.com/
Check back soon for more updates on Ryland Rubens.
Click image to view the digital magazine.





