South Coast Surf Team
Hey everyone at South Coast. Sorry it has been a while. Been busy finishing up school. I am finally done with school forever! Like most surfers I have always dreamed about shaping my own board and like most surfers, I never got around to doing it. That was until a few months ago. My last quarter of school I enrolled in a surfboard shaping class. Yes you heard correct, Cal Poly has a surfboard shaping class. I was hesitant at first, but I knew I would have fun.
I had gone to the Sacred Craft in Del Mar honoring Carl Ekstrom. After attending Sacred Craft, I knew I wanted to shape some sort of asymmetrical fish. The theory behind the asymmetrical surfboard justmakes sense to me. Our bodies are not perfectly symmetrical, our balance is not symmetrical, and the way we stand on a surfboard is not symmetrical. So why do our boards have to be symmetrical? We can apply more pressure on our toe side rail than on our heel side, because of the way our bodies are built. We can push harder and have better balance with the balls of our feet than with our heel. It makes perfect sense to shorten your heel side rail and add more curve to make transitions onto your heel side faster and more effortless.
I love the fish design and am inspired by people who are pushing the limits of the design. Daniel Thompson is one of those people. Tomos Hydrofoil range caught my eye years back. I really wanted to get my hands on one but never did. Around the time I was shaping the board, I was on Tomo’s website looking at the Hydrofoils. I noticed that if you combined the jet tail and raptor tail it made a nice clean asymmetrical tail. So I decided to go with it. I originally cut the template out with a full length nose. The board was like 5’10″ on the toe side and 5’7″ on the heel. After seeing some Tyler Warren and Ryan Burch’s new shapes I decided to hack off the nose, but keep the same general outline. After all was said and done she came out to 5’61/2″ / 5’4″ x 191/2″ x 21/4″. I though it was gonna paddle like shit, but it paddles like it’s a 5’10″. It just doesn’t have the unnecessary length and weight.
The first session on the board I have never felt more like a grom. I had an ear to ear grin the entire session. I didn’t even care if the board worked considering how bizarre it looks. I was just stoked that I was riding a board my hands shaped. The board ended up working. It had a lot of drive because of the straight outline on the toe side rail and transitioning onto the heel side was so quick and effortless. I have not felt an easier transition from toe side rail to heel side rail. I have ridden the board about 6 times now and every session feels like I have it more dialed. This video is from the second session on her. Surf was pretty small, but I still had that ear to ear grin. Here is the video. Enjoy : )
Ryland Rubens pulls off his first Open victory of the season at the Seaside Reef Open Boys division.
He also advanced all the way to the semi finals of the difficultly contested Juniors U16. Rubens, currently 12 years old, enjoys stepping up a bracket because he says it pushes him harder and he can learn from the older surfers which makes him surf better. Ryland has also had three strait victories in the Explorer Menehuenes to top it off.
A Pacific Beach San Diego local, Rubens 6th grade, maintains a 3.6 GPA which makes this well-rounded surfer a true role model for all young surfers with a great future. Awesome work Ryland.
Ryland’s Sponsors: Billabong, Headhunter, Dakine, FCS, Sector 9, Rusty Surfboards, GromBomb, and South Coast Surf Shops.
PHOTOS: George Barnes




To see more photos of Cody or the rest of the South Coast Surf Shop riders visit our Shop Riders page. If you would like to know more about Cody Sherman check out Cody’s profile page.
South Coast Team Rider Johnny Noris
Check out his Innersection submission:
Check out his Innersection submission:
Although Innersection voting is over, support Johnny Noris by sharing this video!

Happiness and solitude can be found in the busiest of places. All it takes is an open mind to get away. Go Explore. -Cory
Last Friday South Coast Shop Rider Cory Edging and friends Louis White and Trevor Wageman took an adventure kayak day mission towards the boarder. They brought along Cory’s new GoPro with ultra high tech hat mount to capture the action. Here is what entailed on their journey to no mans land.
Music by Sage
Songs:
Ol’ Franky Two Times
Monday Remix
http://soundcloud.com/sagewisdom
Part 1: Rio De Janeiro
The days are already beginning to blend together. Talks of going to Brasil and meeting up with friends have become a reality. Its all coming at me so fast and I know that even though I’ve only been here for a week and a half the whole trip is going to go by like the blink of an eye. I started out my journey in Rio De Janeiro where I met up with my friend Bruno Dana. Bruno lives in Ipanema and treated me like a king! We ate fresh acai, surfed some of the fine beach breaks and wedges of Rio and had a great time, even though it was short lived. After only a day and a half, I flew into Florianopolis, not knowing if anyone was going to pick me up from the airport or what my plan exactly was. I was greeted at the entrance of the airport by Caue Wood and Pedro Husadel…Thank God! The next couple of days we surfed some insane waves at breaks called Matadeiro and Lagoinha, both wedgy a-framing beach breaks. The 5 star WQS contest at Atlantida Beach in Xangri-la was the next day so we headed down to be greeted with shitty weather and even worse waves. About this time is when Lele Usua popped his head inside our hotel room! The Grinch! Caue and I lost first heat so we took off back up to Florianopolis after a couple days of hanging out. Lele continued making heats so he stayed. Back in Florianopolis, we scored some insane waves at a place called Campeche. Triple barrels were going down and we truly had some insane sessions! The wind switched, the swell died and the surfing stopped as of this afternoon. Lele ended up making finals and getting 3rd overall, so now it’s time to party!
Part 2: Floripa
Back in Florianopolis, we we’re instantly greeted by perfect waves. Caue and I surfed an insane sand bottom right point called Campeche where we were getting double barrels regularly. We got two other great wedgy barreling beach breaks called Matadeiro and Lagoinha and had a great time just cruising and relaxing. We hung out with beautiful women, got good waves and got to chill with our friends Elohe and Felipe as well!
Good times in Floripa… I’m headed back in October and can’t wait!
Part 3: Argentina
With the contest in Chile coming up, Lele and I decided to go hang out in Argentina for 10 days before heading over there. Upon arrival in Buenos Aires, we were notified that the contest in Chile was cancelled, so we were left wondering what to do. We decided to hang out for my birthday which happened to be on Argentina’s Independence day and to say the least, Argentina rages! Nights generally don’t start out until 2AM in Argentina and usually end at around 7 in the morning. The Usuna’s are celebrities in Mar Del Plata and we were VIP at some of the biggest and best clubs in all of Argentina.
Everything about Argentina was absolutely amazing. The meat is the juiciest sweetest meat that you’ve ever tasted. The people are nice. The women- oh my God the women. The most beautiful women that I’ve ever laid my eyes on. Most foreign countries I joke around about falling in love, particularly because of the broken English that they seduce me with, but here there’s an exception. Not are the women breathtakingly beautiful but they are kind, sincere and very intelligent people! After this trip, I’m 99% sure that I will marry an Argentinian woman…
Although we didn’t get great waves, we got some fun little beach breaks and to be honest, I could care less about surfing in Argentina next time I go. I just want to find my future wife!













