South Coast Surf Team

Part 1: Rio De Janeiro

The days are already beginning to blend together. Talks of going to Brasil and meeting up with friends have become a reality. Its all coming at me so fast and I know that even though I’ve only been here for a week and a half the whole trip is going to go by like the blink of an eye. I started out my journey in Rio De Janeiro where I met up with my friend Bruno Dana. Bruno lives in Ipanema and treated me like a king! We ate fresh acai, surfed some of the fine beach breaks and wedges of Rio and had a great time, even though it was short lived. After only a day and a half, I flew into Florianopolis, not knowing if anyone was going to pick me up from the airport or what my plan exactly was. I was greeted at the entrance of the airport by Caue Wood and Pedro Husadel…Thank God! The next couple of days we surfed some insane waves at breaks called Matadeiro and Lagoinha, both wedgy a-framing beach breaks. The 5 star WQS contest at Atlantida Beach in Xangri-la was the next day so we headed down to be greeted with shitty weather and even worse waves. About this time is when Lele Usua popped his head inside our hotel room! The Grinch! Caue and I lost first heat so we took off back up to Florianopolis after a couple days of hanging out. Lele continued making heats so he stayed. Back in Florianopolis, we scored some insane waves at a place called Campeche. Triple barrels were going down and we truly had some insane sessions! The wind switched, the swell died and the surfing stopped as of this afternoon. Lele ended up making finals and getting 3rd overall, so now it’s time to party!

Part 2: Floripa

Back in Florianopolis, we we’re instantly greeted by perfect waves. Caue and I surfed an insane sand bottom right point called Campeche where we were getting double barrels regularly. We got two other great wedgy barreling beach breaks called Matadeiro and Lagoinha and had a great time just cruising and relaxing. We hung out with beautiful women, got good waves and got to chill with our friends Elohe and Felipe as well!
Good times in Floripa… I’m headed back in October and can’t wait!

Part 3: Argentina

With the contest in Chile coming up, Lele and I decided to go hang out in Argentina for 10 days before heading over there. Upon arrival in Buenos Aires, we were notified that the contest in Chile was cancelled, so we were left wondering what to do. We decided to hang out for my birthday which happened to be on Argentina’s Independence day and to say the least, Argentina rages! Nights generally don’t start out until 2AM in Argentina and usually end at around 7 in the morning. The Usuna’s are celebrities in Mar Del Plata and we were VIP at some of the biggest and best clubs in all of Argentina.
Everything about Argentina was absolutely amazing. The meat is the juiciest sweetest meat that you’ve ever tasted. The people are nice. The women- oh my God the women. The most beautiful women that I’ve ever laid my eyes on. Most foreign countries I joke around about falling in love, particularly because of the broken English that they seduce me with, but here there’s an exception. Not are the women breathtakingly beautiful but they are kind, sincere and very intelligent people! After this trip, I’m 99% sure that I will marry an Argentinian woman…
Although we didn’t get great waves, we got some fun little beach breaks and to be honest, I could care less about surfing in Argentina next time I go. I just want to find my future wife!

New South Coast Larry Ricci Surfboard

The Oompa was designed start to finish between one shaper’s desire to experiment with new templates and one rider’s frustrations.

First thing you should know is why this board was designed the way it was. I was tired of these oversized groveller boards that created tons of speed in average waves but refuse to snap a lip without having to throw out my back or pull a groin to do so. They tended to get stuck on a rail, so when the occasional section would steepen up there was too much delay to get the board to snap off the bottom in time for a tight top turn. I was also disappointed when in the presence of bowled out sections I’d have to wheelie my way down the face with flapping arms to stay centered over the low rocker deck. This effect was due to the tail and nose being too flat to allow a proper re-entry into the wave’s transition, rather than fit the curve of the wave’s pocket the board would stick out and force you to ride with all your weight shifted back or on your neck after pearling down into the flats. There were far too many cons than pros for me to ride these alternative boards much longer. Larry Ricci (South Coast Shaper and Shaper of my boards for over 3 years now) wanted to try and make something new so I shared my frustrations of current models with him in hopes of getting a more refined version of these trendy boards. We worked together on this one design for over a year doing our best to try and bridge the gap between the alternative weird shortboard and are typical fun-day ripstick.

My typical performance thruster is
5’10 x 2 1/8 x 18 ¼.

I wanted less swing weight in the nose so we chopped it down 3 inches. To compensate floatation we went 1/8 of an inch thicker at center and about 1/4 of an inch wider but left the rails thin to allow bite and precision in turns. This new design was 5’7 x 2 ¼ 18 ½. I didn’t want a flatter rocker; this board was meant to be surfed vertical in the pocket, not down a mushy line for a cutback. Waves, big or small, have a vertical pocket where a shortboard is meant to be surfed and this board was to be no different. The tail and nose are considered neutral in rocker compared to most boards but when you ride the same profile you’ve been riding with 3 less inches in-between the result is a highly responsive alternative shape.

The Oompa runs a fuller rail at the midpoint then tapers down to a knifed performance shortboard tail thickness. This allows you to flow the board through flat or racy sections with ease by having a high concentration of foam under the front foot. The harder you push down on the front foot, the more the board wants to squirt forward and ideally bounce off the bottom. The difference between the Oompa and these other alternative board shapes is the foil in the tail. The tail is just as thin as any performance shortboard. You can stomp your backfoot, submerge the squash with ease and pivot tight off the bottom to go for the sneaker lip that comes out of nowhere. The nose and tail kick eliminate having to wheelie back into sections or pearling down a hollow face. The shorter rail line lets you fit into corners your normal board might feel too long and clunky for during waist high windswell. The Oompa runs a very mild triple concave (A double concave between the fins which lies within a larger single concave through the majority of the board).

The template for the tail is slightly wider so adding that little spine between the fins lets the board transition more fluidly rail to rail; say goodbye to “sticky rails” and start nailing that last second closeout hit from each wave.

I’ll ride this board almost the same way I ride my shortboard. Let the wave build up to a wall in front of me, take a high line then drop it straight down using my front foot to force the thicker deck down the face. You can drive this board around a long section with a lot of pumping but it’s much more suited to straightening out into the flats and snapping off the bottom at a 180 for a quick lip slap. Don’t fret about getting stuck behind the section; the extra volume keeps you a bit higher above the water so upon reentry the Oompa can glide right around most sections that would otherwise cripple your length of ride. For the more progressive guys this shape has an insane amount of release, the shorter rail line translates to blowing out the tail and reversing turns your with the same effort of normal turns on a standard shortboard. Less mass to push around means less resistance, so start trying to surf above the lip since your rotations are going to spin a lot faster. If you surf with more power than tech start your turn a little sooner take some pressure off the tail in order draw the turn out from as much rail as possible.

Fin choice for any board is a very personal choice. It’s dependent on style, ability and wave condition.

My general rule of thumb with these smaller high volume boards has been to run bigger fins at the rail. There’s already less board in the water and without a bigger fin you’ll most likely feel a bit squirrelly when you try and hit the gas. I prefer the K2.1 setup in most beach breaks; the larger rail fins have extra surface area for more hold as you drive down the line while their lack of rake creates tight arced turns. The center fin is a bit smaller and balances out the extra hold with quick release at the lip, other fins that are of similar style from F.C.S. GAMs, AM-2s, and the newly released JW-1s.

What works for me however doesn’t work for everyone, so don’t be afraid to toss my advice out and try something completely different. Make yours a swallow tail, add a Vee at the tail, do a double barrel concave, toss some channels on and make it glow in the dark. That’s part of what the Oompa’s entire creation was about, stepping outside of what you’re told is possible and going for something you’re not even sure is there. Most importantly really talk with your shapers. There are a lot of untapped ideas that never get put into action as too few are willing to experiment, so next time you want to ride something different ask your favorite foam mower what they’ve been waitng to shape.

New South Coast Larry Ricci Surfboard Oompa Fabiano Sarmento

New South Coast Larry Ricci Surfboard

New South Coast Larry Ricci Surfboard


South Coast PB shop rider Ryland Rubens took home the 12U 1st place trophy at the West Coast Championships at Churches.  He is super stoked as he automatically qualifies for the limited slots for USA Championships at Lowers in July.

He was so relaxed that he stayed in his pajama bottoms all day and to the podium.

South Coast is proud to have Ryland on board and we wish him luck in national championships! Yea Ryland!

Cory Edging GoPro Headmount


Forgot my goon cord the first session and all I did for water spots was spit I need to get some RainX.

I’m lucky enough to have a buddy that makes some music that is absolutely perfect for surf edits. Stoked he let me use any of his beats. Thank you Seiji! Here is one of many to come. And here is a link to some of his music: http://soundcloud.com/sagewisdom

-Cory Edging

Shop Rider Cory Edging With GoPro Headmount POV

Super sick spring edit from some of our shop riders you are going to NEED TO WATCH.
Featured at surfer mag.

Scholastic Surf Series

Scholastic Surf SeriesThe Scholastic Surf Series formerly the Interscholastic Surfing Federation recently completed their 2010-2011 season with some of our South Coast Team Riders finishing with some very impressive results.

In the High School Section 1 & 2, the short board year end results put Cody Sherman in 2nd. Nice job Cody. Kudos to Spencer Bingham with his 17 place finish as a freshman.
In long board, Josh LaRocco finished in 2nd place as a freshman. Way to show the older class surfers how it’s done.
In women’s short board our Katie Majors finished a respectable 12th but much more impressive was her 1st place finish in the women’s long board division. Welcome to the team Katie!

In the San Diego County Middle School series we had some impressive results as well. Sean Purbaugh finished the year ranked 9th in short board and 6th in long board. As a 7th grader Sean will be taking home lots of hardware next year as an 8th grader.
Zack Clark finished up the year 7th in short board and 1st in long board. Zack was undefeated in all 5 events dominating that division with the sweep.

Congratulations go out to all our young team riders for a job well done in the Scholastic Surf Series!

Scholastic Surf Series

Nick Hardwick

Center for the San Diego Chargers, recently came to South Coast Surf Shop in OB looking for a new surfboard. SC shaper Larry Ricci custom shaped him a 10’0 epoxy Longboard. The dimension are a whopping 26 inches wide by 4 inches thick! Gotta shape them big for a 300 pound NFL all pro center!Nick HardwickHere is a photo of Steve Cowan, Rob Ard and Larry Ricci with Nick Hardwick at the Longboards shop. South Coast couldn’t be happier to have Nick as our newest “team rider” oh yeah and GO CHARGERS!!Nick Hardwick title=

Nick Hardwick San Diego Chargers Custom Surfboard

Words: John Noris
Photos: Michael Barrus www.michaelbarrus.com
With bad weather forecasted in Southern California for a couple of days, Michael Barrus and I decided to make our way up to Santa Cruz for a couple of days to try and score some waves and visit some friends.

Day One:
We decided that with a little bit of south in the water we’d try and score The Wedge in Newport Beach but with unfavorable winds, Ended up surfing 54th street. I struggled to even catch a wave, but Daniel Shea here found some big ramps and took advantage. I had to stop at the Brazilian Consulate in Los Angeles to try and get my visa for an upcoming trip and from there we drove up to Michael’s parents house in San Mateo County for the night.
Daniel SheaDay Two: We met up with our good friends Matt Myers and Noah Wegrich at a wedgy wave in the Santa Cruz area for some punt ramps and sharky vibes! Although none of us said anything in the water, when we got out we all mentioned that we had seen shadows in the waves but didn’t want to scare each other by saying so. I guess it’s just part of surfing up here. We ended the day with a quick session at pleasure point followed by Matt Myers’ hot tub just blocks away.
Suiting up at one of my favorite waves north of Point Conception.And finally getting to surf it for the first time since October!
John Noris
John Noris
John NorisI was able to boost a couple but my homie Matt Myers showed me how to really surf the wave… here are some pictures of him BOOSTING some sick airs!
Matt Myers
Matt Myers
Matt Myers
Santa CruzDay Three: Noah and Matt had obligations for the day so it was just Michael and I on a mission to score a couple of waves. The swell had dropped a lot but we were still able to get a couple of fun waves in Mid-town, Santa Cruz.
The Rivermouth.The RivermouthDay Four: With Michael having to get to LAX tomorrow evening, we decided to start making our way back down to SoCal, but not before hitting up one of San Mateo County’s fine skate parks. We had a fun skate session with some of the locals and made our way down to San Luis Obispo to visit some friends for the evening.
John SkateparkDay Five: Hung out at the house in SLO on Kentucky street with the homies, dropped off Michael at LAX for his flight over to Bali, and just got home a couple of minutes ago. It was definitely a fun weekend with some fun waves and good times with friends!

Cory Edging
Great news! SC Team rider Cory Edging has added a GoPro to his quiver. These freeze frames are only a teaser of what Cory will be dishing out in the months ahead. Can you say inside barrel footy? Stoked!

John Noris France

Words: John Noris
Photos: Michael Barrus www.michaelbarrus.com

It’s as though the trip never even happened. I’m back home. Scratch that. The past two weeks were by far some of the best two weeks of my life. Fragments of time were frozen and are now embedded into the virtual camera in my head. Memories of barreling French beach breaks, baguettes, beautiful women, Caprice Des Dieux cheese, wine by the bottle and kebabs run through my head just about every second of the day. The rumors are true. Everybody needs a little bit of France in them.

First LookBy my side for the two week adventure were two of my good friends Michael Barrus and Marty Weinstein, both fairly experienced travelers. The only problem at this point in time was that none of us spoke French. Our journey began in Paris, where we suddenly realized that we had absolutely no clue what our plans were. Luckily during our layover in Phoenix, Marty decided to email his friend Martin who had spent a couple of summers as an exchange student with his family in Orange County. When Marty checked his email upon our arrival at the Charles De Galle airport, there was a response from Martin saying “I’m in Biarritz…come hang out with me and my friends for a week!”. We had a destination. Three wrong train stations and three hours later running amok the underground subway system of Paris, we finally found the correct terminal to purchase our train tickets to Biarritz. Now for the six hour train ride. I guess they call it a hop, skip and a jump or whatever…anyways.

BarrelJohn Noris AirWe get settled into our place (Martin Dupont’s house)in Biarritz and finally more than a day later, we get to sleep. We wake up, hop into Martin’s car( imagine Jason Bourne driving through the streets) and sketchily work our way up through the tiny streets of Biarritz, Anglet, and Capbreton to Hossegor. We take a casual stroll to the beach to be welcomed by perfect six-to-eight foot right handers and all of the sudden it hits us. We’re in France. Suit up, wax up, run to the beach and jump in the water. I manage to get barreled on my first wave and, well, every single wave after that. Perfection like i’ve never seen before. About an hour into the session I snap my leash, get caught in a current for 15 minutes and decide to call it quits. Marty, after getting barreled every wave as well, sees me on the beach and paddles in. Now is about the time that I inform whoever may be reading this that there are too many Marty’s to keep track of (4 of them to be exact) so good luck. Our host Martin Dupont (Martin’s friend that lives in Biarritz) comes to meet up with us while he’s on his lunch break and tells us he got word that a wave called La Piste is going off so away we go. We show up to La Piste and when we see the waves start freaking out. Four-to-six foot right hand barrels. Six hours and about one hundred barrels later Martin comes back to pick us up. Anyways, the next four days we surfed about six hours each day in some of the most rippable waves one could imagine. One more thing- we got to snowboard in fresh powder in St. Lary on our last day there. Sounds too dreamy doesn’t it?

John Noris T Bar

South Coast thanks Johnny for the travel update! We look forward to hearing more from him and his travels in the coming months. For more on his trip to France and more photos by Michael Barrus check out Johnny’s travel blog:

http://www.johnnynoris.blogspot.com/