The Giving Movement: Pura Vida

Shame on me for calling this a “trend” but when everyone jumped on the “Charity Train” I was a bit skeptical. I’m not saying giving is bad, but when the intentions are driven by sales and not the cause, that’s when I get angry. But I was forever wrong with this one! I’m beginning to learn that a huge number of our companies we deal with have silent charities and donating partners and customers probably aren’t even aware of them! We have so many companies doing this that I can’t fit all of them in one blog. Every week we will highlight a new charity that South Coast carries. I want to share with you all these great givers and what we can do to help! Read more

Celebrating 39 Years of South Coast

South Coast Surf Shops History

A Little History Lesson of South Coast Surf Shop

If you stopped into any of our stores lately, you’ve probably seen some changes! Our new girls shop in OB is looking great and our men’s store 4 doors up has undergone a facelift with a new wetsuit and surfboard section, as well as new vendor and footwear sections. In light of all these great changes, we wanted to give you a little history lesson of good ol’ South Coast!

Keep reading and you could win a South Coast hoodie!

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Ryland Rubens Takes 3rd in Boys U14 American Prime event at Uppers

South Coast Team Rider Ryland Rubens

South Coast Team Rider Ryland Rubens

Photo: Jack McDaniel


South Coast team rider Ryland Rubens has been blowing up lately. After recently returning from scoring some big waves in Hawaii he is welcomed back to California with sunny skies, light offshore wind and waist- to chest-high-plus reeling righthanders at Uppers. He managed to place 3rd in the Boys Under 14 group just behind 1 – John Mel – Newport Beach
2 – Eithan Osborne – Ventura.

Ryland has been making a lot of heats lately as well as freesurfing all over places like Nicaragua, Hawaii, and Indo.

Check out his website and follow him on Twitter @RylandRubens