Highwater chronicles the Triple Crown at a notable milestone, the Rip Curl Pro Pipeline Masters’ 35th anniversary. From the start, Pipeline Masters contests drew attention from national media, including the likes of the New York Times and CBS. ABC’s Wide World of Sports covered the event for nearly a decade, and a network popularity poll ranked the event only behind Olympic figure skating and ski jumping. More and more surfers journeyed forth to the North Shore, attendance grew, tourists and enthusiasts followed.
Women’s Surfing has also grown considerably over the past decade and the Triple Crown offers a women’s title, showcasing the world’s top pro female surfers concurrently with the men’s Series. The Roxy Pro at Haleiwa and the Billabong Pro offer prizes of over $120,000. These two events determine the women’s ASP World Champion and the Vans Triple Crown of Surfing champion, as well as the WCT lineups for the next season’s circuit.
The Triple Crown has also grown into a major corporate party, attracting the top surf industry corporations: Van’s , Rip Curl, Billabong, Quicksilver, Roxy, Red Bull, Foster’s and virtually every action sports apparel manufacturer on earth; exemplifying the growing clout and mess of the surfing industry and it’s lure.