Rip Curl Mirage Boardshorts Like Wearing NOTHING

Rip Curl Mirage Boardshorts

Rip Curl Mirage Boardshorts

South Coast Surf Shops thinks this commercial for the Rip Curl Mirage Boardshorts is totally radical. It just so happens that at the same time you are reading this you can actually purchase these shorts online right here, right now. We are really amped on having these shorts in stock and ready for the masses. Still not sold on these 2010 Rip Curl masterpieces? Well lucky for you South Coast’s own Jason has provided us with an up close look at some of the technical features of these shorts in this video. Summer is just around the point break and South Coast wants you to be ready to head to the beach in boardshorts that won’t hold you back!

The Rip Curl Mirage Boardshorts – Like Wearing NOTHING.

South Coast Tees make looking good oh so easy.


When it comes to tradition, South Coast Surf Shops has a long history of stylish and quality private label brand clothing.  This spring we’re giving you the another chance to jump into summer looking like a million bucks… well at least for most of us at least a 1000 big ones.  As the weather starts to turn, you should be dropping your hoodies for much more comfortable and relaxing tees.  But alas, looking in that closet all you see is plain black and white, boring, and holey tees.  How can you make an impression or turn heads when that hole in the armpit is stopping you from waving at those you pass?  Fear not, those in need of a little something called “style” can look no further than South Coast to save you from just another tee.

Whether it’s that beautiful art design or a shot of your favorite local surf break, South Coast has the goods.  This spring we have continued to give you all the classic looks with some amazing new design logos.  As the video above showed, there’s a look for just about anyone.  South Coast has always been a great place to stop in for the locals, but it also makes the perfect gift for those who want to bring home a gift that makes women cry in happiness and men bow in respect.  So maybe I’m exaggerating a bit, but a South Coast tee is a pleasant surprise for those unlucky enough to not join you on your San Diego trip.  If your a local, then take part in the surf tradition that has been around for over 30 years and pick one up for yourself.

Anyone can wear a plain colored tee that says “brand-x”, but try getting out of that comfort zone and let South Coast help you dress to impress.  Summer is just around the corner and you can be the one with a fresh new tee on while that other person has to hide their holey shirt in shame.  For all your surf need stop in at one of our five South Coast locations or visit us at southcoast .com for shopping made easy and fun.

Go Green with Arbor’s Sustainable Products!

The idea of going green has recently swept the nation. Companies are pushing environmental sustainability, finding new ways to manufacture products in a way that has less impact on the environment. Going green has become a trendy way to take social action against environmental negligence. For all of you who live a “green” lifestyle, then hold the organic cotton—there are better alternatives yet! Arbor is a company that prides itself on environmental sustainability. Their full line of clothes and skateboards incorporate the use of bamboo as a substitute for cotton and wood.

Since 1999 Arbor has been producing skateboards that use bamboo in addition to sustainably sourced maple ply. Bamboo is widely known for its strength and flexibility; it is also, however, the fastest growing plant in the world, making it the perfect source because it is such a renewable material. Arbor’s incorporation of bamboo strengthens the skateboard deck and improves its durability. Their unique boards have been featured in Surfshot and Transworld Skateboarding as “must haves” because of their design, durability, and performance.

In their clothes, Arbor uses a blend of bamboo and organic cotton to maximize comfort, functionality and sustainability. Arbor’s most popular selling blend is 70% bamboo and 30% organic cotton. Through Arbor’s pioneering use of bamboo, they have found many of its advantages. In addition to all the environmental benefits, Bamboo is smoother, more breathable, and absorbs water better than cotton. Bamboo fabrics have better UV protection than cotton and it also will help regulate the body’s temperature whether hot or cold. Bamboo even has natural anti-fungal and anti-bacterial properties that reduce the possibility skin irritations and odor. If that weren’t enough already to make the switch to Arbor’s bamboo-based clothes, take a look at their popular design. Their products and accessories have even been featured in Outside Magazine and GQ for their brilliant sustainability and design.

From the beginning, Arbor has been dedicated to making a change. They wanted to impact the boarding culture by providing products that are environmentally sustainable—a feat they have certainly accomplished. Arbor’s superior products are an exceptional choice because of their popular design, enhanced durability and proven sustainability.

South Coast Summer Board Shorts are In!


It’s almost that time to trade in your jeans and khakis for those old reliable board shorts that have been hibernating at the bottom of your closet. Oh, you forgot that the last pair was lost in Mexico and your backup trunks have a hole that would make any Brazilian bikini model blush. Time to invest in a new trunk that looks good as well as gives you ultimate performance. Unfortunately with today’s economy, reaching into your wallet to buy new board shorts isn’t always feasible. South Coast Surf Shops has the answer to ease those financial woes. The new spring/summer line of South Coast board shorts are in!

South Coast has long been known for it’s private label brand of clothing.  Whether it be tees, polos, or board shorts, you know that your getting a quality South Coast product at a reasonable price.  This year is no different except for the vast number of styles in board shorts we’re offering.  “Amazing, one of a kind, innovative, and stylish”, these are just a few of the reviews we’ve received from the major clothing critics.  OK, maybe I’m lying about those comments, but our board short line this year has some really great styles and performance oriented features.

One of the great new features of our board shorts is the 4-way stretch material.  This allows for better movement in your surfing and higher performance than most traditional trunks.  South Coast board shorts also offer multiple styles and colors so that your not handcuffed to just one look.  Are you a fan of the classic old school look?  Or maybe you want a trunk that will make the girls go “hey”.  Whatever your taste we offer a little bit for every surfer or summer lover.  Personally, I live in my board shorts during the summer and want a variety of looks and material for all aspects of my beach life.  With this summer line it will be difficult not to find something just for you. 

Don’t sacrifice your hard earned dollars for just any pair of name brand trunks.  South Coast board shorts offers you the quality and style expected from a major company without the high price usually associated with them.  Stop in at one of our five South Coast Surf shop locations, or shop online at South Coast.com for all your summer surf needs. 

Get your freak on, O’neill Hyperfreak boardshorts that is.


Bulky, plain, and just uncomfortable are a few adjectives that described the board shorts of the past. No longer is that an issue with the new and improved O’Neill Hyperfreak board shorts.  The hottest board shorts to hit the market in years.  With O’Neill’s new technology, they have developed a short that is lighter and more comfortable than any other on the market.

The Hyperfreak is one of the few shorts out that literally feel as if you are surfing in the nude.  Remember that nightmare where you show up to school with only your undies on?  Well, when your wearing the Hyperfreak, it feels as if that dream just came to reality and that’s not a bad thing.  The Hyperfreak features some of the newest board short technology to the industry.

With the Hyperstretch fabric your given ultimate flexability.  This is crucial when making sure your surfing isn’t hindered by the lack of movement that traditional shorts give.  Now you can pump down the line faster and snap that board without having your legs held back from the full range of motion.  Comfort is now one of the most important design features when selecting a pair of shorts.  With the Hyperfreak as mentioned before, you will be amazed at how light and free moving they are.  Superfly 2.0, flat stitching, and non-stretch waistbands are just a few recent additions that make the Hyperfreak a step ahead of other shorts.  The Superfly 2.0 allows for less bulkiness in the fly.  Flat stitching takes away the seam that is usually felt while surfing.  This is important to prevent rashing that you might normally face, allowing for longer surf sessions.  The non-stretch waist band assures that your trunks will stay on in epic surf.  Since the material is so light weight it also dries quicker so that you can go out for that evening surf session or just toss them on and grab a post surf meal.  Hot colors and different styles assure you that no matter you will stand out in the line-up or just walking around town.

I can honestly say in my opinion that these are one of the best board shorts to come out in years.  O’Neill has made the Hyperfreak with the surfer in mind and has left nothing to be desired.  Pick up a pair and you will see just how light weight and comfortable they are.  Whether you want to extend your surfing time or simply have a relaxing short to laze around in, then the Hyperfreak really is for you.  Stop in at South Coast surf shops and try a pair on for yourself.  You never feel more “freaky” in your life!