Browse the South Coast Mens Sale Table Online

August 4, 2010

We just updated our Sale Product Page with some new items available online. Look forward in weeks to come for regular photo shoots which means new products available to you. We understand that you can’t always make it down to your favorite local surf shop so we have brought the shop to your doorstep. Free [...]

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U.S. Surfboard Shapers Thrive in Choppy Waters

August 4, 2010

Surfboards, one of the most quintessential American products, have been slammed by a wave of imports over the past few years. Some think that may have been a good thing for the industry. Follow the link to read this article we found to go great with our morning coffee about the state of our shapers [...]

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X Games 16 in Los Angeles Underway

July 29, 2010

X Games 16 is underway in Los Angeles with the Men’s Big Air Skate elimination taking place last night. Much more exciting action going down this weekend that is for sure. Each year something crazy goes down at this annual industry competition with the worlds best going head to head. Everyone is sure to have [...]

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Tarp Surfing

July 26, 2010

Check out this video chalked full of one-liners. Surely you will want to watch more than once. Tarps up!

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Volcom 2011 Girls Swim Runway Preview Show in LA

July 21, 2010

South Coast was at the Volcom Girls Swim Spring 2011 Runway Show this last Thursday in LA at the Cooper Building. The place was total spectacle of models and typical grunge associated with Volcom style. Needless to say the girls on the runway looked stunning and there sure was a lot of them showing over [...]

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U.S. Open of Surfing Starts July 31st in Huntington

July 19, 2010

Photo: Michael Lallande That time a year again when the U.S. Open of Surfing rolls through Huntington Beach turning the streets, pier and beach into an absolute surfing zoo! South Coast will be there and we hope you will be too. Huntington is notorious for smaller surf for the contest which makes surfers like us [...]

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Try Before You Buy Board Demo Saturday July 17th

July 14, 2010
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Billabong J-Bay South Africa July 15th-25th

July 13, 2010

Make sure you follow the Billabong J-Bay Pro July 15th thru 25th taking place in Jeffreys Bay South Africa. Watch it online at billabongpro.com and for ALL your other surfing needs shop southcoast.com between the heats. Supertubes all around!

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SC Windansea & Billabong Aloha Dayze Demo

July 6, 2010
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Ladies Dresses for Summer from Rip Curl

July 6, 2010

Popular this summer are long-length breezy dresses. This Rip Curl Pinata Vanilla Dress is a top seller in our South Coast retail shops. The pattern is unique and contrasts two different patterns in one. The strapless style make it easier to avoid those annoying tan lines this summer, but for those girls who are blessed [...]

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