The Search- Rip Curl’s GPS Watch


Rip Curl’s latest GPS watch has just made its way to South Coast. This is no ordinary watch-it allows you to track every wave, your speed, your total distance, and the length of your session. The watch has 10 hours of GPS battery life and 6 months of day-to-day use. The GPS has over 1,360 locations and will even let you know the best time to get in the water.
When you’re out of the water, sync the watch to the app to keep a logbook of all your activity. The app is available for iPhones or any web browser. All your surfs will be kept safely in the cloud, accessible at any time. Create groups to follow your friends. Follow pro surfers and see how you match up. No matter what, Rip Curl’s GPS watch will take your surfing to the next level.


Photo Credit: Rip Curl


November is the time for surfboard demos! We happen to have three demos in a row this month! First up is Firewire! Cruise down to Ocean Beach this Sat, November 8th, to check out the latest Firewire Surfboards. The demo is from 8am-12pm.


Last Sunday, October 12th, Katie Connor was struck while riding her bike by a hit-and-run driver. This hit close to home as Katie is one of our Wahines. The accident left Katie with serious head trauma. There have been signs of recovery, but there is still a long road ahead. A donation website has been set up to aid her family.  Donations will go to all current and future medical expenses, ie: hospital stay, therapy, etc.  Any help is appreciated!

Click her to read her full story and donate


Attractive Distractions

by Kimberly Lamb on October 7, 2014

“Attractive Distractions” is premiering Wednesday night, October 8th, at the Wavehouse in Mission Beach! There will be giveaways, autograph signings and an after party at Duck Dive! The video will be showing again the next night, Thursday October 9th, at the legendary La Paloma in Encinitas!


The video is a Take Shelter Production featuring Clay Marzo, John John Florence, Chippa Wilson and Kai Barger to name a few. Don’t miss out on a good time! The video will be showing at 7:30pm at Wavehouse and has two showing at La Paloma, 7pm and 9:30pm!

Checking in with Jonah Pierce

by Kimberly Lamb on September 17, 2014

Our South Coast team rider, Jonah Pierce, sent over a quick update about what he’s been up to the past few weeks.

jonah wave shot

“Hello everyone,
The last couple weeks have been really fun in California. The hurricane Marie swell produced some really good overhead barrels just about every where in San Diego. I surfed a secret spot where it was about 6-8 foot hucking barrels on every wave, but it’s secret so I can’t really say anymore hahaha. I’m also excited about the next swell we’re getting from off of New Zealand. The place to be will probably be blacks because it’s got a bit more west in it, so it could be producing some big barrels. If you are looking for any step-up boards, South Coast has some really good ones in the OB store or you can get one custom for a reasonable price. I will probably post another blog again next month because the contest season is starting back up.
See you in the water,
Jonah Pierce”

Hurley is bringing legendary photographer, Clark Little, to San Diego! His California book tour will be stopping by South Coast Pacific Beach this Thursday, September 4th from 3-5PM! He will also be down at Wind’N’Sea shooting photos around 7AM that morning! Check out his book, Shorebreak, and chat with the man himself!

Clark Little

“The shorebreak is my comfort zone. I absolutely love it. It’s always different. The light, the colors, the water, the sand and what happens to it. And to be there to capture it and share it with the world… what a dream.”
– Clark Little

The American Cancer Society Relay for Life event for Point Loma and Ocean Beach is on August 9th. Each event is unique to the community it’s being held in and we are proud to have been asked to be a part of it. If you want to help, but cannot create a team of your own, you can donate to our team “South Coast Surf Shops.” Below is information directly from the Relay for Life website. Hope to see you out there!

“At Relay For Life events, communities across the globe come together to honor cancer survivors, remember loved ones lost, and fight back against a disease that has already taken too much. The funds you raise truly make a difference in the fight against cancer – just ask one of the nearly 14 million cancer survivors who will celebrate another birthday this year!

Relay For Life teams camp out overnight and take turns walking or running around a track or path at a local high school, park, or fairground. Events are up to 24 hours long, and because cancer never sleeps, each team is asked to have at least one participant on the track at all times.”


June 20th, 2014 is International Surfing Day! Duck Dive in Pacific Beach, along with various other vendors, has put together a day of fun! Meet at the end of Emerald St at 9:30 to sign up. The day kicks off with a beach clean-up and ends with happy hour!

international surfing day

Get out there and enjoy the day! Yewwwwwww!

This May saw the launch of the newest venture in the South Coast family! South Coast Surf founder, Rob Ard, launched his new website:

This new site catalogs all of the info one might need to know about South Coast surfboards. From surfboard styles and board shaper history to a gallery of team riders and contact info, it’s all there!

South Coast Surfboards USA

The term organic gets thrown around a lot these days. Natural ingredients aren’t always what they seem. Once we realized we could pronounce all of the product ingredients, we knew it was the real deal! We think Raw Elements is the bees knees. Read their mission statement below and cruise by either South Coast location to try it out!

“Raw Elements Physical Protection Sunscreen was developed by Brian Guadagno, a 17 year Ocean Rescue Lifeguard, we are committed preventing Skin Cancer by delivering the safest, most effective sunscreen in the world.

Our sunscreen is gentle enough for use in infant care yet meets all the performance demands of the most extreme athletes. This is all delivered in an eco-safe, reef-safe, all natural formula. Raw Elements is the conscious consumer’s answer to safe, serious sun protection.”