OB Street Fair June 22

by Mandie on June 18, 2013

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Come down to Ocean Beach Saturday June 22nd for the annual OB Street Fair! Enjoy free live music, great food, and an awesome time! Make sure to stop into South Coast to say “Hello”!

Local Shapers – Shaper of the Month – June 2013


The guys over at Local Shapers just came through with another awesome Shaper of the Month feature including video and full interview. They’ve been busy highlighting many of the great local shapers around San Diego and this month they decided to feature newly added South Coast Surfboards shaper Dan O’Hara.

Head on over to their site and read the full interview with Dan.

Find out more about Dan and his boards over at Solid Surfboards.

Thanks for the feature Local Shapers and we’re looking forward to more great content highlighting all the under represented surfboard shapers out there!

cleaner street initiative

Come down to Ocean Beach this Wednesday, June 12, 2103, and help us clean up the trash and graffiti! Meet at the OB Pier at noon for a cleaner OB.

“We’re not talkin’ spotless, just a little bit cleaner!”

Ocean Beach Lifeguard Memorial Dedication Statue

Hundreds Gather To Honor Lifeguards

Yesterday, members of the community gathered to honor the San Diego City Lifeguards and to remember the 13 victims of the 1918 drowning at Ocean Beach. To honor the lifeguard community, a bronze statue was unveiled in front of the Ocean Beach Lifeguard Station. Designed and sculpted by Richard Arnold, the statue (who he says is not modeled after anyone) is to honor all lifeguards who risk their lives everyday for the safety [click to continue…]

Channel Islands Board Demo

Come down to our Pacific Beach location for Channel Islands Demo Day Saturday, May 18, 2013! Test the best from Channel Islands from 9 AM – 1 PM! See you there!

001One For One

TOMS- if you haven’t heard of this one-for-one shoe concept then you might as well be living under a rock! TOMS was founded by American traveler, Blake Mycoskie, in 2006 when he befriended children in an Argentinian village and found they did not have protection for their feet. He came up with a one-for-one concept where every pair of TOMS that is purchased, one will be provided for a child in need. This motto has held true today and TOMS has improved the “Giving Pairs” of shoes to [click to continue…]

10 reasons you should go surfing

Why you should be in the water now

Surfing has been around for… God only knows how long! If you never thought it was “your thing” maybe you should reconsider! Here are 10 reasons you should go surfing: [click to continue…]

Girfts For Her This Mother's Day

Get her something other than flowers

Whether its your mom, wife, or sister, moms love surfing too so here 7 ideas for the women in our lives: [click to continue…]

Demo Day Rip Curl Firewire

Come down to Pacific Beach this Saturday, May 11, 2013, for Demo Day! Try out Rip Curl wetsuits and Firewire surfboards! See you at our South Coast PB location at 9 AM!

The Giving Movement: Reef

by Mandie on May 2, 2013

Photos Courtesy of www.reef.com

Reef Redemption

Reef has always been known for their comfortable sandals but what you may not know is they have a tremendous heart and a whole line dedicated to helping others! Reef Redemption is a line specifically for supporting environmental and humanitarian groups. Their hopes are that with 1% of Reef Redemption sales, they can help preserve our waves, beaches, and surrounding communities. Reef employees also participate in weekly beach clean ups and always try to do their own part in keeping our sand clean. [click to continue…]