http://rylandrubens.com/

Starring Ryland Rubens
Directed and Edited by Gabriel Novis
Filmed by Gabriel Novis, Denis Carrion, Pedro Krum
Additional Footage: Guigo Foggiatto
Title Design: Paulo Correia
Color Correction by Denis Carrion
Music: Tame Impala – I Don’t Really Mind
novisfilmes.com.br

nixon clinic

Nixon is more than just watches

Typically, a product clinic would consist of employees filling out the floor of the shop, listening contently to the sales rep talk about their latest products while throwing down some pizza! Nixon wanted to change the scenery but the rest sounds about right! Nixon invited us up to their headquarters in Encinitas to discuss product, their company values, and of course… pizza! Nixon is a cool company with even cooler values! While being one-step ahead of the game, Nixon watches stand for high quality and ultimate functionality! They even make a point that their team riders approve products- everyone has a say! Nixon stands behind customer service as well saying their relationship is between them and the customer- no one else!
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Billabong Andy Davis Heritage jacketBillabong Heritage long john

Billabong Wetsuits for You Right Now

Billabong  gets creative by teaming up with avid surfer and artist Andy Davis! Andy Davis is known for his fluid drawings of surfers and waves. With Billabong by his side, they collaborated this spring for a collection that’s cool and functional! Get away from the standard black colorway for wetsuits and try these classic colors! Perfect for warmer water, the Heritage long sleeve jacket is the way to go!  Heritage is a [click to continue…]

billabong Skinny Jane wetsuit
Billabong Cheeky Spring Wetsuit

Spring Wetsuits have Never Looked Better!

If you looked at your calender today, you will see today is the official first day of spring! The water is warming up and those full suits just won’t cut it! Good thing Billabong has got you covered! Billabong has been a leader in ladies fashions, but now they can claim another title- super cute wetsuits! [click to continue…]

Sample Sale

Sample Sale this Saturday March 23, 2013 at our PB location on Felspar! Get great prices on Oakley, Reef, and Hurley Men’s and Women’s clothing! Bring some cash and come on down!

Firewire Introduces Eco-Conscious TechnoGrain

Firewire Channels Green Technology

With the ongoing pursuit to find greener products, Firewire Surfboards teamed up with Australian cabinetmaker, Grant Newby, to come up with their most eco-friendly technology to date! The answer: wood! [click to continue…]

South Coast Surf Shops History

A Little History Lesson of South Coast Surf Shop

If you stopped into any of our stores lately, you’ve probably seen some changes! Our new girls shop in OB is looking great and our men’s store 4 doors up has undergone a facelift with a new wetsuit and surfboard section, as well as new vendor and footwear sections. In light of all these great changes, we wanted to give you a little history lesson of good ol’ South Coast!

Keep reading and you could win a South Coast hoodie!

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O'Neill Pabst Blue Ribbon

Two amazing brands with only one thing in mind: Beer

This Spring, O’Neill released their Pabst Blue Ribbon Collection which covers tees, tanks, trunks, sandals, hats, and coolers- everything you need for an unforgettable summer! Check out the goods below [click to continue…]

Surfing on a budget

6 Tips For Money Saving Surfers

Most people think surfing is expensive (and it can be) but even if you’re on a budget, you can get the goods you need at a price you love! [click to continue…]

9 top trends for guys

Men’s Top Trends For Spring

Guys fashion is just as important as the ladies! Here are 7 trends we are seeing this spring:

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