10 reasons you should go surfing

Why you should be in the water now

Surfing has been around for… God only knows how long! If you never thought it was “your thing” maybe you should reconsider! Here are 10 reasons you should go surfing: [click to continue…]

Girfts For Her This Mother's Day

Get her something other than flowers

Whether its your mom, wife, or sister, moms love surfing too so here 7 ideas for the women in our lives: [click to continue…]

Demo Day Rip Curl Firewire

Come down to Pacific Beach this Saturday, May 11, 2013, for Demo Day! Try out Rip Curl wetsuits and Firewire surfboards! See you at our South Coast PB location at 9 AM!

The Giving Movement: Reef

by Mandie on May 2, 2013

Photos Courtesy of www.reef.com

Reef Redemption

Reef has always been known for their comfortable sandals but what you may not know is they have a tremendous heart and a whole line dedicated to helping others! Reef Redemption is a line specifically for supporting environmental and humanitarian groups. Their hopes are that with 1% of Reef Redemption sales, they can help preserve our waves, beaches, and surrounding communities. Reef employees also participate in weekly beach clean ups and always try to do their own part in keeping our sand clean. [click to continue…]

The Giving Movement: Sanuk

by Mandie on April 25, 2013

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Sanuk and Operation Smile

Sanuk is known for incorporating comfy products in their sandals such as beer koozies and yoga mats. Their creative edge has done more than put sandals on feet! Sanuk has stood by their motto “Smile…Pass it on” by teaming up with Operation Smile to give back smiles to individuals with facial deformities including cleft lips and cleft palates. For 2 years, they had provided donations to help over 500 individuals around the world! With your support in buying Sanuk products, they can continue to help change the lives of hundreds in need! For Sanuk products, [click to continue…]

spy-happy-lens-technology

Happiness is just a pair of sunglasses away

Spy is at the top of the inventing field with their spring release of Happy Lens. Happy Lens is new technology that not only improves vision and performance, but elevate your mind and mood! Here are the awesome things Happy Lens can do for you: [click to continue…]

peoples movement

A New Brand Helps A Big Cause

Look good, do good, feel good. The People’s Movement believes in addressing today’s problems and creating solutions. They believe that if the continued use of single use plastics isn’t stopped soon, there won’t be much of a world left to stand in. This is why People’s Movement introduced the Clean Act collection: removing plastic bags that pollute the island of Bali and up-cycle them into reusable totes, [click to continue…]

TOMS: One Day Without Shoes

by Mandie on April 16, 2013

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Have You Walked Without Shoes?

You probably don’t realize how valuable shoes are! They keep your feet protected from gravel, diseases, and parasites- including the hookworm which affects 740 million people world wide. Hookworm is extremely dangerous with long-term physical effects including stunted growth, decreased cognitive development, anemia and chronic fatigue. So what can we do? Support One Day Without Shoes by TOMS and educate others on importance of shoes. Try it yourself and go without shoes for just one day! Learn more about this movement by going to www.onedaywithoutshoes.com!

The Giving Movement: Pura Vida

by Mandie on April 11, 2013

Shame on me for calling this a “trend” but when everyone jumped on the “Charity Train” I was a bit skeptical. I’m not saying giving is bad, but when the intentions are driven by sales and not the cause, that’s when I get angry. But I was forever wrong with this one! I’m beginning to learn that a huge number of our companies we deal with have silent charities and donating partners and customers probably aren’t even aware of them! We have so many companies doing this that I can’t fit all of them in one blog. Every week we will highlight a new charity that South Coast carries. I want to share with you all these great givers and what we can do to help! [click to continue…]

Custom Padre Surfboards

San Diego Padres Custom Surfboards

San Diego Padres Has a Special Request For South Coast Surfboards

On February 9th, 2013, Everth Cabrera and Chase Headley were presented with two custom surfboards for the Padres Annual Awards Banquet. We teamed up with Headline Graphics to custom make these boards. Headline Graphics took a digital print on a piece of cloth and glassed the image into these South Coast Old School Fish. Its a fairly new process to glass digital pictures on surfboards and I’m sure we will see this technology increase. This isn’t the first time we had a request from the Padres. [click to continue…]