peoples movement

A New Brand Helps A Big Cause

Look good, do good, feel good. The People’s Movement believes in addressing today’s problems and creating solutions. They believe that if the continued use of single use plastics isn’t stopped soon, there won’t be much of a world left to stand in. This is why People’s Movement introduced the Clean Act collection: removing plastic bags that pollute the island of Bali and up-cycle them into reusable totes, [click to continue…]

TOMS: One Day Without Shoes

by Mandie on April 16, 2013

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Have You Walked Without Shoes?

You probably don’t realize how valuable shoes are! They keep your feet protected from gravel, diseases, and parasites- including the hookworm which affects 740 million people world wide. Hookworm is extremely dangerous with long-term physical effects including stunted growth, decreased cognitive development, anemia and chronic fatigue. So what can we do? Support One Day Without Shoes by TOMS and educate others on importance of shoes. Try it yourself and go without shoes for just one day! Learn more about this movement by going to www.onedaywithoutshoes.com!

The Giving Movement: Pura Vida

by Mandie on April 11, 2013

Shame on me for calling this a “trend” but when everyone jumped on the “Charity Train” I was a bit skeptical. I’m not saying giving is bad, but when the intentions are driven by sales and not the cause, that’s when I get angry. But I was forever wrong with this one! I’m beginning to learn that a huge number of our companies we deal with have silent charities and donating partners and customers probably aren’t even aware of them! We have so many companies doing this that I can’t fit all of them in one blog. Every week we will highlight a new charity that South Coast carries. I want to share with you all these great givers and what we can do to help! [click to continue…]

Custom Padre Surfboards

San Diego Padres Custom Surfboards

San Diego Padres Has a Special Request For South Coast Surfboards

On February 9th, 2013, Everth Cabrera and Chase Headley were presented with two custom surfboards for the Padres Annual Awards Banquet. We teamed up with Headline Graphics to custom make these boards. Headline Graphics took a digital print on a piece of cloth and glassed the image into these South Coast Old School Fish. Its a fairly new process to glass digital pictures on surfboards and I’m sure we will see this technology increase. This isn’t the first time we had a request from the Padres. [click to continue…]

Oakley Surf Shop Challenge

Employees and Team Riders Participate in Oakley’s Surf Shop Challenge

On Friday, April 4th 2013, we headed up to Seaside Reef in Cardiff for Oakley’s annual Surf Shop Challenge. We had team riders and employees team up to form 2 South Coast teams. There were 17 teams in all for the Southwest region. Oakley’s Surf Shop Challenge takes place in 7 different regions. [click to continue…]

The big south swell arrives at Easter Island and Kohl Christensen paddles out into “triple black diamond” surf. Final episode in the three-part series.

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Shop Employees and BBQs!

by Mandie on April 2, 2013

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Its that time of the year- BBQ time!

Last Friday, our wonderful shop owners thought it would be a great day for a BBQ in Ocean Beach! We hit up Costco, rolled out the grill, and got our BBQn’ on! Here are some pictures from the day! [click to continue…]


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best trunks for your wallet

Quiksilver and Rip Curl Trunks Under $50

With this day and age, everything can be technical- including boardshorts- and unfortunately, those come at a hefty price for all the bells and whistles. What if you’re looking for straight up trunks?! Here are some trunks for Quiksilver and Rip Curl that are all under $50 and available at both our South Coast locations!