South Coast Team Rider Ryland Rubens

Photo: Jack McDaniel
South Coast team rider Ryland Rubens has been blowing up lately. After recently returning from scoring some big waves in Hawaii he is welcomed back to California with sunny skies, light offshore wind and waist- to chest-high-plus reeling righthanders at Uppers. He managed to place 3rd in the Boys Under 14 group just behind 1 – John Mel – Newport Beach
2 – Eithan Osborne – Ventura.
Ryland has been making a lot of heats lately as well as freesurfing all over places like Nicaragua, Hawaii, and Indo.
Check out his website and follow him on Twitter @RylandRubens

Beginners Listen Up
Do you find yourself daydreaming about grabbing your board and charging it into those perfect barrels? I’m sure everyone does but if its your fist time surfing, we have 10 helpful hints that will get you shredding in no time! [click to continue…]
Quick Tips for Traveling Surfers
Sunscreen? Check! Wax? Check! Surfboard? Check! Packing for your epic surf trip is only half the battle! The other half? Dealing with the airlines and luggage! I asked our expert travelers for helpful hints on traveling with your boards! [click to continue…]
Ryland recently traveled down to Nicaragua and scored some great waves with great people and here are the clips to prove it.
Our Team Rider Steps Outside For A One-On-One
Joe Diamond, one of our South Coast team riders, steps outside for a interview about his latest Hawaii trip. He talks about waves, boards, and his famous neighbor!
Deep Water Ocean Adventures with Kohl Christensen, Episode 4. This episode follows Kohl Christensen, Dan Ross, Aaron Gold, and Ben Wilkinson as they surf Peahi (Jaws) on Oct 12, 2012. Oct 11th and 12th offered conditions for a historic paddle-in surf session at Jaws, with the best big wave paddle in surfers in the world. Other surfers include, Matt Meola, Nakoa Decoite, Greg Long, Shane Dorian, Mark Healy, Danilo Couto and more.

Gifts for the Kids
I know all kids want is video games this Holiday season but sometimes we have to look beyond video games and technology! I’ve put together a list of gifts full of prices and gender specifics!

Girls:
- Pura Vida Bracelet $6-$20
- Boma Stud Earrings $10
- Surf Angel Book $20
- Mary Jane TOMS $34
- Roxy Slippers $34-$50
- Roxy Yuma Sweater $69.50
- Quiksilver Girls Snowfall Sweater $89.50
- Roxy Golden Hill Jacket $139.50

Boys:
- Stance Socks $10
- St. Christopher Necklace $14-$17
- Flex Fit Hat $25-$34
- Gorilla Grip Deck Pad $40
- Freestyle Shark Classic Watch $55
- RVCA Chambrey Jacket $74.50
- Free Rider Skateboard $90
- Boogie Board $100
- Sector Nine Skateboard $90-$150
- Kids Wetsuits $100-$300
Be sure to stop into any of our 5 locations for our Holiday Guide print out!
Presents for your Significant Other
It can be frustrating thinking of gifts for the love of your life, especially when you are on a budget! Here are some gift ideas for that special lady or man! If your lady is like me, she is a sock girl- you can never have enough socks like you can never have enough shoes! Roxy socks ($10) come in some many different patterns and lengths that you’ll be sure to find a fit for everyone! Dakine has great crossbody bags for a great price too ($15). For a more intimate gift, try local jewelry designer, Serene, and her beautiful, hand-made earrings and necklaces ($20-$50), Maaji’s new line of lingerie ($50-$70), or Nixon’s Satisfaction leather jacket ($100). For your surfer girl, Rip Curl makes a sexy – yet functional- spring wetsuit, the G Bomb ($100) and South Coast’s Egg surfboard ($500).

For the men in our life, we have some great choices! If you haven’t heard of Stance socks, you need to introduce yourself! Stance socks are, by far, the best socks I have ever worn and your guy will agree! At $10 a pop, this easy gift will leave a smile on his face! Other slick apparel and accessory gifts are Quiksilver wallets (418-$30) and the Billabong Slubford long sleeve woven ($54.50). Still need a more stylish gift? Nixon’s 51/30 watch is a sleek gift ($500). Is he a surfer? FCS has car rack pads to hold his surfboard when the waves are out of walking distance ($48). Jordy Future Fins ($90) will make him rip in the water and Nixon’s Supertide watch ($200) is perfect for knowing when the surf is great! Be sure to pick up our handy print out guide for gifts for all your loved ones in any of our 5 locations!

Shopping For Siblings
Brothers and sisters are so hard to buy for! If you don’t spend time with them, you don’t really know their style or taste so it can make present buying a time-filled task. Here are some staple gifts that any brother or sister would enjoy! If you drew their name in a $10 and under gift exchange, try Boma stud earrings ($10) for the ladies or an Element Hacky Sack ($7.50) for the guys. Stance socks have been hit with the guys ($10) and now the ladies can enjoy Stance too ($12-$20)! If your brother has enough Stance socks already, Julie Designs board socks are awesome for a lower price gift ($25-$30). If you have a “techy” sibling, get him or her an iPhone case from RVCA, Vans, or Roxy ($25-$30). Not “techy”? Billabong makes fabulous purses and bitchin’ wallets ($25-$55).

Does your bro have a soft spot for style? RVCA’s Scalleywag Pullover is perfect for impressing the ladies ($66). And dudes, you can thank her with Sanuk Fleece Chill shoes ($50-$80). They keep your feet toasty without a bulky boot feeling. Other gifts for the sis include Quiksilver Girls Snowfall Sweater ($89.50 and probably one of my favorite sweaters), Nixon Player watch ($225), and a GoPro Hero3 camera ($399.99) for all her outdoor interests! For the bro- Indo board, Arnette Witch Doctor Sunglasses with interchangeable sides ($119.95), and a South Coast Apple Bottom surfboard ($500). Ok, so the board and GoPro are for siblings who have never heard of sibling-rivalry! Remember to stop into any of our 5 locations to pick up your Ultimate Holiday Buyer’s Guide for gift suggestions for all your loved ones!






