The Giving Movement: Pura Vida

by Mandie on April 11, 2013

Shame on me for calling this a “trend” but when everyone jumped on the “Charity Train” I was a bit skeptical. I’m not saying giving is bad, but when the intentions are driven by sales and not the cause, that’s when I get angry. But I was forever wrong with this one! I’m beginning to learn that a huge number of our companies we deal with have silent charities and donating partners and customers probably aren’t even aware of them! We have so many companies doing this that I can’t fit all of them in one blog. Every week we will highlight a new charity that South Coast carries. I want to share with you all these great givers and what we can do to help! [click to continue…]

Custom Padre Surfboards

San Diego Padres Custom Surfboards

San Diego Padres Has a Special Request For South Coast Surfboards

On February 9th, 2013, Everth Cabrera and Chase Headley were presented with two custom surfboards for the Padres Annual Awards Banquet. We teamed up with Headline Graphics to custom make these boards. Headline Graphics took a digital print on a piece of cloth and glassed the image into these South Coast Old School Fish. Its a fairly new process to glass digital pictures on surfboards and I’m sure we will see this technology increase. This isn’t the first time we had a request from the Padres. [click to continue…]

Oakley Surf Shop Challenge

Employees and Team Riders Participate in Oakley’s Surf Shop Challenge

On Friday, April 4th 2013, we headed up to Seaside Reef in Cardiff for Oakley’s annual Surf Shop Challenge. We had team riders and employees team up to form 2 South Coast teams. There were 17 teams in all for the Southwest region. Oakley’s Surf Shop Challenge takes place in 7 different regions. [click to continue…]

The big south swell arrives at Easter Island and Kohl Christensen paddles out into “triple black diamond” surf. Final episode in the three-part series.

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Shop Employees and BBQs!

by Mandie on April 2, 2013

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Its that time of the year- BBQ time!

Last Friday, our wonderful shop owners thought it would be a great day for a BBQ in Ocean Beach! We hit up Costco, rolled out the grill, and got our BBQn’ on! Here are some pictures from the day! [click to continue…]


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best trunks for your wallet

Quiksilver and Rip Curl Trunks Under $50

With this day and age, everything can be technical- including boardshorts- and unfortunately, those come at a hefty price for all the bells and whistles. What if you’re looking for straight up trunks?! Here are some trunks for Quiksilver and Rip Curl that are all under $50 and available at both our South Coast locations!

While Kohl Christensen and Danilo Couto were in Ireland, a much larger swell formed off the coast. The forecast was calling for huge, windy seas, but the chance there might be a window to surf kept them where they were. It was the right call, and it brought them some of the biggest, craziest surf they’d seen all year.

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Kohl Christensen and Danilo Couto chase a massive swell to Ireland where they are greeted by snow, hail, rain and huge barrels. Other surfers include Nic Von Rupp, Alain Riou, Eric Rebiere, Tom Butler and Kurt Rist. Stay tuned for Part 2 next week were massive conditions create an almost perfect storm.

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