Accessories

spy-happy-lens-technology

Happiness is just a pair of sunglasses away

Spy is at the top of the inventing field with their spring release of Happy Lens. Happy Lens is new technology that not only improves vision and performance, but elevate your mind and mood! Here are the awesome things Happy Lens can do for you: [click to continue…]

nixon clinic

Nixon is more than just watches

Typically, a product clinic would consist of employees filling out the floor of the shop, listening contently to the sales rep talk about their latest products while throwing down some pizza! Nixon wanted to change the scenery but the rest sounds about right! Nixon invited us up to their headquarters in Encinitas to discuss product, their company values, and of course… pizza! Nixon is a cool company with even cooler values! While being one-step ahead of the game, Nixon watches stand for high quality and ultimate functionality! They even make a point that their team riders approve products- everyone has a say! Nixon stands behind customer service as well saying their relationship is between them and the customer- no one else!
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Ultimate Holiday Buyer’s Guide

by Mandie on December 7, 2012

2012 South Coast Surf Shop Holiday Gift Guide

Gift Ideas for the Whole Family

Its December 22, you walk into the mall and think, “With all these stores available, shopping will be a breeze this year!” You walk into store after store with nothing grabbing your attention. You get fed up, go to Vons, and buy every gift card they have available and after you hand out all your cards you think to yourself, “I will give myself more time next year and get better gifts!” If you relate at all to this scenario then I am here to tell you that you are in luck, my holiday shopping friend! I have mapped out every gift that relates to every scenario to make shopping easy! From what to buy your significant to what your brother and sister would enjoy! And don’t sweat about Mom, we’ve got her covered to! One more beautiful part about this- you only have to shop at 1 store! Plus I have a printable sheet for you carry along while shopping so you don’t have to write anything down!

Let’s start with stocking stuffers! You know, those little gifts that bring a smile to everyone’s face. The problem here is finding small, inexpensive treats to fill the whole stocking! Here are some gift ideas that would fit perfect into any stocking for guys and ladies!

  • wax $1
  • stickers $1-$5
  • Pura Vida bracelets $5-$20
  • wax remover
  • Zad bracelets $6-$16
  • Stance socks $10
  • Solarez $5-$10
  • headbands $14
  • leash $22-$34
  • Tide Calender (small) $3
  • sunscreen
  • Pickle wax remover $14
  • Sticky Bumps candle $12
  • Sticky Lips $3
  • Roxy socks $10
  • Wahines tumbler $11
  • Wahines travel mug $12 

Stay tuned everyday next week for gifts for the whole family including that special someone!

NIXON DADS AND GRADS

http://www.nixon.com/giftguide

“Express Your Lifestyle”

How it all started…

Two friends decided to hit the beaches of Costa Rica for five weeks to celebrate their college graduation. Between the beautiful sunsets and the rolling breakers, they began to deeply appreciate the simple lifestyle of the people and cultures they encountered.

One day, the pair was visiting a small community in Costa Rica when they noticed a man named Jorge peddling bracelets on the street. The colorful bracelets were handmade in a simple way and seemed to capture the essence of their journey. The pair quickly asked Jorge if he would be willing to make them 400 bracelets to take back to the states with them. Within a matter of a few weeks they became great friends with Jorge. When they first met Jorge, he was living in a single room with three beds shared by several other members of his family. Soon after returning to the states they were able to give him enough business to live comfortably in a house and have his amigos work with him. Jorge went from selling 2-5 bracelets a week to upwards of 15,000 a week. They are now selling them in 700+ surf shops, boutiques, college book stores, and a few large chain stores nationwide. Each one has a unique and different color combination so coming across someone with your exact bracelet will be a tough find.

Once returning to the states the two friends soon began to realize that these simple string bracelets were more then just your everyday bracelet, they were a movement. Pura Vida Bracelets are simple, unique, hand-made bracelets that have a great story behind them. Upon returning to California the two friends decided to put the bracelets in a bowl at a boutique shop. Before long, they had all sold out and people were asking for more. They decided to contact the man and buy more, and the relationship soon blossomed into a full-fledged business. The business that formed only a few months ago is now called Pura Vida Bracelets. The phrase “Pura Vida” (pu·ra vi·da) means pure life in Spanish. Enjoying life slowly, celebrating good fortune and not taking anything for granted embodies the Pura Vida Lifestyle. Each original bracelet is handmade in Costa Rica with a unique combination of colors. The hard work that went into making each bracelet represents the dedication and respect for the beautiful land that we all live in.

Selecting your “Pura Vida” bracelet isn’t always a quick task. Local jewelers spend days, even weeks creating specific bracelets to express their lifestyle. From vibrant colors to earth tones, Pura Vida Bracelets has any combination for you.

Pura Vida is also a member of One Percent for the Planet and donates a portion of its proceeds to the Surfrider Foundation, a grassroots foundation dedicated to cleaning up beaches and oceans around the world.

www.PuraVidaBracelets.com

Pura Vida Bracelets are available at South Coast Wahines in OB and PB and have been very popular with our customers. South Coast also carries the platinum, the beaded, the braided and the hair ties and headbands.

GoPro HD Surf Edition HERO2

by Chloe on November 29, 2011

GoPro HD HERO2:Surf Edition

 
GoPro just released the NEW HD HERO2 for surfing. The HD HERO2 is the most advanced GoPro Camera yet. It is wearable and surfboard mountable, waterproof and capable of capturing professional full 170 degree wide angle, 1080p video and 11 megapixel photos at a rate of 10 photos per second. The GoPro HD HERO2 is the smallest, lightest , most powerful HD camera in the world for capturing videos and photos of you and your friends surfing and traveling the world.

[youtube http://www.youtube.com/watch?v=GUEZCxBcM78&w=560&h=315]

 

GoPro HERO2: Surf Edition includes 2 adhesive surfboard mounts and an FCS compatible mount for your board. The HERO2: Surf Edition is compatible with ALL GoPro expansion accessories and BacPacs.

2X More Powerful in Every Way

  • Professional 11MP Sensor
  • 2x Faster Image Processor
  • 2X Sharper Glass Lens
  • Professional Low Light Performance
  • Full 170º, Medium 127º, Narrow 90º FOV in 1080p
  • 120 fps WVGA, 60 fps 720p, 48 fps 960p, 30 fps 1080p Video
  • Full 170º and Medium 127º FOV Photos
  • 10 11MP Photos Per Second Burst
  • 1 11MP Photo Every 0.5 Sec Timelapse Mode
  • 3.5mm External Stereo Microphone Input
  • Simple Language-based User Interface
  • Wi-Fi BacPac™ and Wi-Fi Remote™ Compatible (coming soon)
    • Long Range Remote Control of up to 50 GoPro Cameras
    • Wi-Fi Video/Photo Preview + Playback + Control via GoPro App
    • Live Streaming Video and Photos to the Web

Check out the New GoPro HD Hero2 camera on our website available for online purchase with free domestic ground shipping!

Krochet Kids International


Buy a hat. Change a life.

It seems almost too simple the story of Krochet Kids International. With such an appealing concept this company has grown in the past years to gain many more supporters than the founders thought possible. It’s a story of success that brings a warm feeling to anyone’s heart who purchases one of these hand made hats. We at South Coast are proud to now be carrying this amazing brand in our retails stores. We wanted to further help raise awareness by publishing this blog post inviting our followers to take a look into this inspiring story of a local company who is making a difference in the world.

Watch the video above or visit their website at:
www.krochetkids.org

On the website you will find a limited collection of hats and shirts from a collaboration with Volcom. Also be sure to check out their current PERU campaign.

Krochet Kids


GoPro Surf Hero HD

Recently South Coast Surf Shops acquired new GoPro cameras and displays for our shops. They have been stirring up quite the buzz around the floor with customers amazed by the video quality and pint of view. South Coast is one of the few distributors of the popular POV cameras by GoPro and down at the beach the GoPro Surf Hero is making a huge splash. People of all ages are strapping one of these almost indestructible cameras on and going for it. Never has documenting your most extreme adventures been so easy.

Go Pro Surf Hero HDThere are a couple different POV cameras on the market today but people are by far most familiar with the GoPro HD Hero. These powerful little cameras can shoot up to 30fps at 1080p resolution although GoPro recommends shooting at 720p at 60fps for action sports where you plan to slow down the footage for smooth playback. The sound on this camera isn’t bad until it goes in the waterproof housing then everything gets underwater sounding. But most people eliminate this problem by editing their footage to their own personal soundtrack. Besides voice-overs are the way to go and have become really simple in the new iMovie. It is also important to adjust the lighting settings on the camera in order to get the best image from the camera which makes going from light to dark places difficult for the small camera. Of course as with most cameras they will always perform better with more light than less.

South Coast first featured the GoPro in a few videos created by South Coast Surf Shop rider Cory Edging who has taken a big interest in documenting his surf chronicles. Although GoPro makes a mount for just about anywhere you would want to put the camera Cory still came up with his own method of capturing his point of view. He uses the headstrap mount then pulls his wetsuit hood over the top of that to ensure the camera is secure when duck diving waves. As summer came around the hood had to go so Cory engineered a hat mount that allowed the camera to sit on the bill of an old hat. The POV that Cory is able to get while surfing with the GoPro strapped to his head is like nothing we’ve seen before and truly puts you on the board barefoot on the wax.

Using these cameras in the surf can present other problems like water-spots that ruin your shot. An old trick is using saliva or spit on the lens. This of course is not the best or only solution and we recommend using a water-displacement product like Rain-X on the case lens if you really want to capture spot free surf footage.

All the small issues aside this tiny camera is modern technology that continues to impress everyone who comes across the cameras. You’ll be surprised at all the footage you capture when you own one of these. You might even be surprised to know a camera was rolling when you didn’t even know it so keep an eye out for your buddies trying to play a trick on you on film. These tiny cameras can be used for many other purposes than showing how hard you shred.

Available online at SouthCoast.com with free shipping or at any of our five retail locations in OB and PB. Pick one up today and show your grandparents how that first surfboard they bought you allows you to drop in on kooks all summer long!

Airplane about to land powering down all electronic devices. Few more quick facts before I start getting glared at by the uncomfortable passengers around me.

Professional Quality, Shoots 5MP photos every 2 seconds, Lots of modes, Batteries last 2.5 hours up to 32gb SD card supported, Adhesive surfboard mount proven in the most heavy surf by pro surfers who say they don’t hardly notice it’s even there. Waterproof case up to 180′ or 60m, Replaceable parts. Bam!
Go Pro HD Surf Hero

STANCE Socks – The Uncommon Thread

STANCE SocksSTANCE unravels the spool of convention to create an original canvas worthy of the art it is paired with. A commune of creativity, STANCE is dedicated to the spirit of individuality. Celebrate bold expression with this free-thinking fabric as it becomes thread poetry in motion. Send a crystal clear mixed message that’s silently loud and quietly bold. Designed in California, worn everywhere.
www.stance.com

STANCE Socks

CASUAL Stance Socks

Stance Socks Casual MarinerStance presents the everyday classic athletic sock. Upgraded with combed cotton, arch support, and mesh venting. Mercedes quality coupled with Cadillac comfort.

PERFORMANCE Stance Socks

These threads with treads are padded for comfort like velvet from the underground, and deliberately sticky enough to keep feet locked in place. Engineered with Coolmax technology…built for skateboarding.

ART COLLECTION Stance Socks

Too Much Art is Never Enough. Stance has teamed up with our favorite artists and designers to create this collection of truly uncommon threads. Enjoy the combined rewards of self-expression, dress code subversion and creativity-induced endorphins on a wearable canvas.

RESERVE Stance Socks

Stance Socks Thermostat Reserve
Our premium line offering from Stance is just what the name implies…elegant fit and feel with contemporary design. Stance takes great care in selecting only the most premium fibers in order to bring you the finest in foot fashion. Like a fine wine served in its prime.

KIDS Stance Socks

How can we strengthen the foot soldiers of tomorrow if we neglect their feet today? We cannot… Nay, we MUST not allow it to happen. Let the Ankle Biters have socks. Stance has partnered up with designer David Hanson to bring you the Ankle Biters Kids Collection. Inspired by David’s artwork and a responsibility to keep the little feet happy. Available for shoe sizes 2-5.5

STANCE Socks

Stance Socks Available Online at SouthCoast.com


Rip Curl Watches


South Coast has a huge selection of Rip Curl Watches available in our shops and available for online purchase. Here are 5 Rip Curl Watches that will tell you not just the time but also the tide among other information. Make sure to browse our entire selection of Rip Curl Watches online or in-store.

All Rip Curl Watches are 100% Waterproof Tested

Rip Curl watches are tested to the highest industry standards with the best Swiss pressure testing equipment and are purpose built for SURFING!

Rip Curl Avalon Oceantide Watch

Rip Curl Watches Avalon$74
Throw away all those tide charts in your glove box and replace them with the Rip Curl Avalon Oceantide Watch. Rip Curls patented Automatic Tide System easily sets to thousands of beaches worldwide to give you precise tide info right on your wrist. The ABS plastic casing and polyurethane band are ready for years of salt water abuse and are tested waterproof up to 100m. Making sure this watch isnt just a one trick pony Rip Curl added other key features as well. With a stop watch, heat timer, alarm, second time zone, backlight, and a future tide reading, we really cant think of anything else you would need.
Rip Curl Watches

Rip Curl Trestles Watch

$149
You know exactly when and where the surf’s up because you have a Rip Curl Trestles Oceansearch Watch on your wrist. This digital watch comes pre-programmed with tide information for 200 locations and if your local beach or the one you plan to travel to next week isn’t on that list, you can add it in.
Rip Curl Watches

Rip Curl Rincon Oceansearch Watch

$179
From the Rip Curl Oceansearch series, the Rincon tide watch features preprogrammed tide data for 200 beaches and can be set for thousands of other beaches throughout the world. Includes the Spot X function, future tide, heat timer, stop watch an more. It has a 100% marine grade stainless steel case with screw in case back, polyurethane strap and hardened mineral crystal face. Tested to 200m depth.
Rip Curl Watches

Rip Curl Eclipse Tidemaster Watch

$274
As captain you have a lot of responsibilities, and you like to run a tight ship. Naturally you need a reliable time piece. Well, slap the Rip Curl Men’s Eclipse SS Tidemaster Watch on your wrist and make sure the cabin boy is swabbing the deck on schedule. The marine-grade stainless steel laughs at salty and wet expeditions, and with the Automatic Tide System you’ll always know when to set sail.
Rip Curl Watches

Rip Curl Shipstern Tide Master 2 Watch

$399
A new classic in the line of Tidemaster watches from Rip Curl. It is made from a 316L stainless steel, which is the highest grade of stainless steel for water resistance, strength and non-corrosion in a marine environment. Also features an automatic tide system (ATS) and is easily set to thousands of beaches worldwide. The watch has 4 seals for extreme water resistance and a depth rating of 200m complete the package.

South Coast’s Rip Curl Watches