South Coast Gets a Taste of Nixon

nixon clinic

Nixon is more than just watches

Typically, a product clinic would consist of employees filling out the floor of the shop, listening contently to the sales rep talk about their latest products while throwing down some pizza! Nixon wanted to change the scenery but the rest sounds about right! Nixon invited us up to their headquarters in Encinitas to discuss product, their company values, and of course… pizza! Nixon is a cool company with even cooler values! While being one-step ahead of the game, Nixon watches stand for high quality and ultimate functionality! They even make a point that their team riders approve products- everyone has a say! Nixon stands behind customer service as well saying their relationship is between them and the customer- no one else!
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Ultimate Holiday Buyer’s Guide

2012 South Coast Surf Shop Holiday Gift Guide

Gift Ideas for the Whole Family

Its December 22, you walk into the mall and think, “With all these stores available, shopping will be a breeze this year!” You walk into store after store with nothing grabbing your attention. You get fed up, go to Vons, and buy every gift card they have available and after you hand out all your cards you think to yourself, “I will give myself more time next year and get better gifts!” If you relate at all to this scenario then I am here to tell you that you are in luck, my holiday shopping friend! I have mapped out every gift that relates to every scenario to make shopping easy! From what to buy your significant to what your brother and sister would enjoy! And don’t sweat about Mom, we’ve got her covered to! One more beautiful part about this- you only have to shop at 1 store! Plus I have a printable sheet for you carry along while shopping so you don’t have to write anything down!

Let’s start with stocking stuffers! You know, those little gifts that bring a smile to everyone’s face. The problem here is finding small, inexpensive treats to fill the whole stocking! Here are some gift ideas that would fit perfect into any stocking for guys and ladies!

  • wax $1
  • stickers $1-$5
  • Pura Vida bracelets $5-$20
  • wax remover
  • Zad bracelets $6-$16
  • Stance socks $10
  • Solarez $5-$10
  • headbands $14
  • leash $22-$34
  • Tide Calender (small) $3
  • sunscreen
  • Pickle wax remover $14
  • Sticky Bumps candle $12
  • Sticky Lips $3
  • Roxy socks $10
  • Wahines tumbler $11
  • Wahines travel mug $12 

Stay tuned everyday next week for gifts for the whole family including that special someone!

Pura Vida Bracelets – Hand Made from Costa Rica

“Express Your Lifestyle”

How it all started…

Two friends decided to hit the beaches of Costa Rica for five weeks to celebrate their college graduation. Between the beautiful sunsets and the rolling breakers, they began to deeply appreciate the simple lifestyle of the people and cultures they encountered.

One day, the pair was visiting a small community in Costa Rica when they noticed a man named Jorge peddling bracelets on the street. The colorful bracelets were handmade in a simple way and seemed to capture the essence of their journey. The pair quickly asked Jorge if he would be willing to make them 400 bracelets to take back to the states with them. Within a matter of a few weeks they became great friends with Jorge. When they first met Jorge, he was living in a single room with three beds shared by several other members of his family. Soon after returning to the states they were able to give him enough business to live comfortably in a house and have his amigos work with him. Jorge went from selling 2-5 bracelets a week to upwards of 15,000 a week. They are now selling them in 700+ surf shops, boutiques, college book stores, and a few large chain stores nationwide. Each one has a unique and different color combination so coming across someone with your exact bracelet will be a tough find.

Once returning to the states the two friends soon began to realize that these simple string bracelets were more then just your everyday bracelet, they were a movement. Pura Vida Bracelets are simple, unique, hand-made bracelets that have a great story behind them. Upon returning to California the two friends decided to put the bracelets in a bowl at a boutique shop. Before long, they had all sold out and people were asking for more. They decided to contact the man and buy more, and the relationship soon blossomed into a full-fledged business. The business that formed only a few months ago is now called Pura Vida Bracelets. The phrase “Pura Vida” (pu·ra vi·da) means pure life in Spanish. Enjoying life slowly, celebrating good fortune and not taking anything for granted embodies the Pura Vida Lifestyle. Each original bracelet is handmade in Costa Rica with a unique combination of colors. The hard work that went into making each bracelet represents the dedication and respect for the beautiful land that we all live in.

Selecting your “Pura Vida” bracelet isn’t always a quick task. Local jewelers spend days, even weeks creating specific bracelets to express their lifestyle. From vibrant colors to earth tones, Pura Vida Bracelets has any combination for you.

Pura Vida is also a member of One Percent for the Planet and donates a portion of its proceeds to the Surfrider Foundation, a grassroots foundation dedicated to cleaning up beaches and oceans around the world.

Pura Vida Bracelets are available at South Coast Wahines in OB and PB and have been very popular with our customers. South Coast also carries the platinum, the beaded, the braided and the hair ties and headbands.