Have you seen these QR Codes?
QR Codes are becoming mainstream and if you are still unaware of how these funny looking barcodes function then keep reading. If you’ve ever taken a psychology class you might be familiar with the Rorschach inkblot test. In this psychological test subjects perceive images of ambiguous ink blots and make associations of what it looks like. This one looks like a lion face. New QR code technology actually has nothing to do with inkblot testing although the barcodes do sometime look similar. Fortunately smartphones take the guesswork out of figuring out what the mirage of black and white pattern really means. Simply put, QR codes are unique patterns that you can take a picture with your smartphone and be linked to a web page or URL.
Every industry has its own application for the technology. A great example of the implementation of QR Codes is for the real estate industry. A QR Code on a real estate sign allows house or building shoppers to instantly get more information on the property by linking to the web listing. Say goodbye to those always empty ‘please take one’ flyer boxes and say hello to a new paper saving alternative solution.
The surf industry has also began to see the positives in using the new technology of QR Codes. If you read magazines at all then you have seen the codes being published in the past months. A new way to call readers to action the codes allow printed ads or articles to easily link mobile users to more information or even video of the printed content. This Vans ad displays exactly what we are seeing more and more of in the magazines.
VANS uses QR codes
As more and more people aquire smartphones with QR Code readers we will see more and more of these black and white patterns everywhere. South Coast is in the process of implementing the technology into bridging our online and retail stores. We realize that many people are still green to the idea of these codes showing up everywhere which is the reason for this article to familiarize the public. Many retail shops are already using the technology and you can expect almost every retailer to be implementing them in the next year or so. Best Buy has already started as you can see in this photo. If a store associate isn’t available a customer can simply scan the code and be linked to the online product page containing reviews and information on the camera in this case.
Hopefully this article has familiarized you more with this exciting new technology that we at South Coast will be putting to use in the future. Free QR Code reader applications are available for almost all smartphones search google for your phones app. If you are fortunate enough to have an iphone here is a free QR code scanner app at itunes.