Robin Prodanovich

As a native of San Diego and having a father that was an avid free diver and spearfisherman, my exposure to the waves and the ocean came at a very early age. My family spent many weekends on the beaches of La Jolla and on the bluffs of Sunset Cliffs while my parents dove for abalone and lobster and speared the occasional unlucky fish that happened to swim by. But, my interest in the ocean was the waves that I saw breaking at Osprey Reef, Luscombs and Garbage Reef. By age twelve, I had my first surfboard and have been hooked ever since.

1968, what a year. I got my first blank by stripping the fiberglass off an old no-name surfboard, and using only a surform hand tool I proceeded to shape myfirst board. For my next attempt I rented a large, extremely powerful planer and with a new Clark Foam blank, produced a board that rode well.

By 1973, I had shaped numerous boards for myself and my friends and decided to make some money. I approached Paul at Gordon and Smith Surfboards, showed him a board I had shaped, and he hired me on the spot. My nine years at G&S were extremely valuable. I shaped a variety of boards and worked closely with Mark Richards on his twin fin designs. This association with Mark gave me the opportunity to go to Australia in 1980 for research and development and a lot of surfing.

In 1982 I decided to break out on my own. I formed Prodanovich Enterprises, producing my own boards and contract shaping for other companies. Some of my accounts included G&S, Nectar and Linden Surfboards. Two years later Local Motion approached me to shape and distribute boards for them along the west coast. I worked with team riders and helped Local Motion with many ASR shows. In 1985 I hooked up with Rusty Surfboards. My association with Rusty as a shaper lasted over 5 years.

Over the last 10 years I pursued other shaping accounts, including South Coast Surfboards. My association with South Coast has grown. I work with South Coast team riders and shape more and more boards for the shops. Designing new shortboards such as the Reality Check and the very short and very wide Saucer has been fun, as has creating the longer boards such as the Winter Pro and the very high performance Slap model. Keeping the four South Coast stores and numerous wholesale accounts stocked with the most current surfboard designs keeps me very busy, but not so busy that I can’t explore Baja California for perfect point breaks or get on the hockey rink but that is another story.

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3 replies
  1. Lynne Lomac-MacNair
    Lynne Lomac-MacNair says:

    Hola Robin,
    My daughter Kate bought one of your boards this past weekend…..she was thrilled when she turned it over and it had your initials on it. I still have a picture of you shaping one of your first boards…..
    OH MY.

  2. Mark
    Mark says:

    I bought one of your longboards earlier this summer to catch some of the smaller summer swells. I have been nothing but satisfied from the help in the store finding the right board and fin set up to the way the board rides. I am not usually that into longboards but thanks for making it a good summer.

  3. Rick Fiero
    Rick Fiero says:


    Merry Christmas!!!

    I was checking Bird’s website looking for Uggs and see that you are shaping boards. I have been up in the Bay Area for a while and a bit out of things up here. Good to see you!

    All the best,

    Rick aka Clayhead

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