Meet Larry Ricci and the South Coast Wing-Quad Fish

When you picture a shaper, what do you imagine they look like? Often a shaper is the “man behind the curtain” in the surf industry. Most people have heard of Rusty, Al Merrick, and Erick Arakawa when it comes to the big names in shaping. Amazingly enough, these giants in the industry only make up a percentage of all boards ridden in the U.S. The odds of you getting one of these gentleman to personally shape a board for you is pretty limited unless you’ve got an immense bankroll. Well Jason, where can we go then for an affordable and quality made surfboard? Wait for it……

As we’ve talked about over the past few blogs, you know that South Coast employs talented in-house shapers that will meet with you to shape a board by your specifications. Our “shaper series” videos have let you get an insider view of some super fun South Coast boards we have to offer. As I learn more about our shapers, I really start to appreciate their craft and passion for the sport. You’ll know that your getting a quality board and that it’s being put in very competent hands when your speak with them. Not everyone knows what shape or size is perfect for them, but Robin Prodanovich and Larry Ricci have been surfing and shaping for decades. This insider knowledge helps them to put everyone on a board they end up loving. That’s something you can’t always expect when you grab a board from the rack.

We’ve already met and heard from Robin Prodanovich about a few of the boards he’s most excited about. Now take a trip with me to meet another of our great shapers, Larry Ricci. I’ve personally had the pleasure to know Larry for the past four years as an employee at South Coast. Throughout the years I’ve learned many amazing things about his life and philosophy on shaping. Larry has been all over the world and has surfed in almost every possible wave condition you can imagine. Worldly experience has helped him to incorporate this knowledge into his board designs. Robin and Larry both transferred their love for the ocean and surfing into a successful shaping career. Larry started shaping back in the late 70’s and found that his friends loved his designs and wanted him to shape their boards. He was able to take boards from the big names in the business and take what ideas he enjoyed about their boards and mold them into his own shaping. Eventually, Larry was able to springboard his personal shaping success into a career working for some of the best board companies in the world. At South Coast we have been able to lock him down for the past several years. He has shaped more boards then one can count and has come up with some amazing designs you might have ridden already. Anyone who knows Larry, realizes that if you get him started on a conversation about surfboard shapes, your in for at least an hour discussion. Normally that would put anyone to sleep. His passion comes out though in these meetings with him. Someone who loves their job and craft so much has to make a quality board. Larry accomplishes both respect and admiration for those lucky enough to get to share a few moments with him. If you have a chance stop by South Coast and learn more than you would ever expect in a short time with Larry. Don’t let the long hair scare you away! He is one of the most approachable people I have ever had the pleasure to know, and he is happy to shape about any board you might have dreamt about.

In this video Larry will talk about one of his favorite models, the Wing-Quad Fish. The Quad Fish paddles like an old school fish but takes maneuverability to the next level. Single to double concave, cutwing, and quad fin set-up provide increased turning performance in a wide variety of wave conditions. Watch the video and really get a better understanding of what this board can do for you. If you want to learn more about Larry Ricci make sure to click on the link above for some other great articles and interviews with Larry the “Legend”. For all your surfing needs, make sure to stop in at one of South Coast’s five locations or visit us online at

Robin Prodanovichs’ South Coast CK Competition Longboard

South Coast Competition Longboard

South Coast Competition Longboard

The great thing about surfing is you will rarely ever get bored with all the sport has to offer. Just when you think you’ve perfected your bottom turn, the guy next to you is throwing monster floaters in your face. You’ve finally conquered your local surf break and some buddies think going to Baja sounds fun….oops, maybe you still have more to take from surfing! As long as the sport keeps evolving, there will always be a way to up the ante in what you can accomplish. Point being, don’t let your surf get rigid because you get comfortable. Over the past few blogs we have had an opportunity to check out the most critical way to change your surfing. In our “shaper series” we’re taking a tour of all the great surfboards that South Coast has to offer. Having in-house shapers allows for the surfing fan to check out different shapes and styles of boards, with the experts helping to direct you onto that perfect board.

South Coast Competition LongboardWe’ve already checked out the Prod-Quad and the Swegg with Robin. Both boards offering some different performance aspects for varying conditions. We hang with Robin for one last time as his talks about the South Coast CK Competition Longboard. One of the great things about South Coast is we have some amazing team riders that help the shapers develop boards with their ideas from surfing. This insider knowledge will provide with killer boards that all levels of surfer will enjoy. This board was shaped with NSSA competitive surfer Chris Koerner in mind. Take one last “safari” with Robin in the series as he walks you through this blog’s featured south coast competition longboard.

Remember kids, all boards and surfing accessories can be picked up at one of our five South Coast locations, or online at Make sure to check out our sale store, South Coast Closeouts in OB for huge deals on all surfboards.

South Coast Competition Longboard

The South Coast Swegg, With Shaper Robin Prodanovich

We continue with our “shaper series”, about some of the hottest surfboard models South Coast Surf Shops has to offer. Last time we checked out the Prod Quad, and got an insider view of all that board could offer. This week we will take a magic carpet ride on the South Coast Swegg, so hold on tight. Come on a tour with Robin Prodanovich as he points out some of the great features that the Swegg will provide you.

Available from 6’8″ to 8’6″ the Swegg is our most popular mid-sized board. Part egg, part modern fish, this multi-fin design paddles great and works in small to overhead surf with ease. Really a fun hybrid board that many levels of surfer will appreciate. If this looks like a board that you can’t wait to get your hands on, stop by any of our five South Coast Surf Shop Locations or online at This board is available to demo if you want to see how this baby rides before making the investment.

Surf etiquette for dummies….that means you!!

Not every beach community is as hard core as it is with the Bra Boys, but the most common concern for most beginning surfers is the fear that they will run into some meat head who will beat them up for taking their wave.  Although that is a rare occurrence out in the water, you still will have your fair share of “run-ins”  with some local who thinks they own the ocean.  This clip has an interesting perspective on localism. So should you just stay away and leave the beauty of the ocean and the spirit of surfing behind?  That answer is simple, no of course not.  Any time you go into the water you should follow a few guidelines that will make your surf experience and those around you safe and fun.

In the few years that I have been surfing, I have managed to learn a couple of simple surf etiquettes that insure your surfing can stay magical and rewarding.  You just picked up your brand new South Coast surf board and are ready to charge your local surf spot or so you thought.  After about twenty minutes of thrashing around and getting nasty looks you finally see the perfect wave and start paddling.  “Kook, get out of the way” or something to that effect is all you hear as some guy buzzes by you.  You first reaction is of course to give that guy a piece of your mind, he doesn’t own the ocean and that wave is just as much yours as it is his.  To some extent you would be right, but there are a few things you should keep in mind when starting out.

First off,  there is a unspoken hierarchy for dropping into that perfect wave.  That guy might have been waiting an hour or longer for the same wave and has been surfing at that spot for years.  The most important thing when starting out is to be patient.  There are plenty of waves for everyone and you’ll get all you can handle.  Take your turn with everyone else and you will be much more respected.  Next, make sure to be polite out in the water.  I don’t mean saying please and thank you, or saying excuse me after burping.  Just don’t freak out or lose you cool if someone steals your wave or you can’t manage to catch anything while everyone else is looking like Kelly Slater.  Fights occasionally happen and it is important to be the one enjoying the next set while others fuss about.  Also important is learning about who has wave priority.  All other problems with veteran surfers stem from this one area.  The person who is closest to the peak of the wave or where it is breaking, (the foamy white part) has priority of the wave.  If you see someone paddling into a wave and they have this position then let it go.  Often you will be out of position and someone will let you have the wave so listen for them to say go ahead.  When in doubt, just always wait.  As you advance in your surfing you will learn how annoying it is to have someone “steal” your wave.  Along with this, is making sure that you don’t drop-in on another person’s wave.  This means cutting off another person who is on the wave already.  Lastly, make sure to control your board after you fall or if a monster wave is coming for you and your not going to make it.  Safety should always be a major concern when you go out and many new surfers think it’s ok to let their board fly around.  That thing can be a weapon if not handled correctly.  If you see a big wave coming when paddling out or your going over the falls, make sure to hold onto your board so someone doesn’t get wacked.

It is likely that you may accidentally “break” one of these rules, so be polite and say sorry if you do something wrong.  Other minor things to consider are not being loud or obnoxious. It’s just annoying and takes away from the peaceful nature of surfing.  Also, don’t be a wave hog.  Most likely you’ll start out with a bigger board that catches waves easier, so share the wealth.  I can’t guarantee that you’ll go out and have no problems, but if you go out with a positive attitude all the rest will fall into place.  No one will be able to call you a dummy again.  For all your surfing needs, check out our five South Coast locations or shop online at

How to Pack Your Surfboard Travel Bag

Packing your surfboard travel bag is an art. I’m not really sure how airlines manage to ding boards the way they do, but I’m pretty sure the ground crew gets pay raises for jamming blunt objects into surfer’s boardbags. Getting on the plane with the unknown of whether or not you’ll open your travel bag to freshly dinged boards is an unavoidable thought process for every traveling surfer.

Add in the ridiculous baggage fees airlines are imposing these days, along with the tanking American dollar that declines in value as it’s sitting in your wallet, and you’re arriving to your favorite surf destination with a sour taste in your mouth… And you’re not even out of the airport yet!

Not a good way to start a surf trip. The last thing you wanna do is spend time fixing dings in your board when you know you could have packed your boardbag better.

Reference the opening scene of Ace Ventura: Pet Detective for a visual of the way your boards will probably get treated once you check them in. (general idea)

Have no fear, South Coast has your back. Now view how we can all pack our surfboards for maximum protection against Ace and his co-workers: