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Are you ready to make a difference in the easiest way possible?  You don’t need to lift a finger or even leave the country.  Soon enough you won’t even have to leave the comfort of your own home.  Now that I’ve been vague enough, I’ll let you in on the secret.  Tom’s Footwear has finally arrived at our South Coast stores!  So what does this have to do with making a difference?  The answer is easy.  Tom’s is a world brand name that is known for their charitable nature.  Not only are Tom’s fashionable and comfy, but they donate one pair of their shoes when you purchase one to needy children around the world.

It is extremely rare for companies to be socially concious in the grasp for what you can get, economy of the present.   Some companies are generous enough to donate to charities at the end of the year (just in time for tax season), but seem to be more interested in the publicity that follows.  Tom’s is unique in this respect.  Blake Mycoskie started Tom’s with one dream in mind, put shoes on as many less fortunate children as possible.  To date they have given away over 150,000 pairs of shoes.  A remarkable number for a company in business less than 5 years.  I could give you all the details about the charitable nature of Tom’s, but their website will do it better justice.   I find it quite refreshing in such ugly days of business to see a company strive for more then just the bottom line.  Fortunately, Tom’s footwear is anything but ugly.

Most companies will stick to a formula for footwear or clothing and just modify as competiton has the latest and greatest.  Tom’s doesn’t fall into this trap.  Taking a sneak peek at our most recent shipment, I could tell their style was not a clone.  At first I believed them to be shoes for ninjas looking for a quiet shoe to sneak up to their enemy in.   After a while they started to ware on me, and I started to become more of a fan after I heard their back story.   Comfort was never an issue as I slipped into my first pair.  Bye, Bye, bulky sneakers and hello ninja kicks.  The materials they put into the product are very light and allow for ample movement.   Arch and heel support are features found on most Tom’s.  Only one more reason to slip you tootsies into a pair today.

One for One is Tom’s mission statement, and with how much they have helped in the past few years it is an appropriate slogan.  The great thing about working in the surf industry is that occasionally you run across some inspirational companies trying to make our world better.  Tom’s isn’t the only business helping one pair at a time, but they set up a model I hope others will follow.  Check out their site to learn more or go to one of South Coast Surf shops 5 locations and see them for yourself.