Posts

South Coast Demo Day With Tom Curren and Taylor Knox

World Champion surfers, free swag, beautiful weather, and most importantly the chance to demo every surf board that South Coast Surf Shops has in it’s arsenal. Not just that, but you can also try out some of the best Rip Curl wetsuits they have in their surf line. The fun doesn’t stop there! Some of the great performance models of FCS Fins will be on hand for you to peruse. This sounds like a dream sequence that most people have before they wake up to screaming kids or blizzard like conditions, but on June 20th from 8:00 am to 12:00 pm at Crystal Pier in Pacific Beach, you have the chance to make that dream a reality. No really, our surf demo extravaganza will be a day you won’t forget.

South Coast surfboards have always been a main staple of the San Diego area, and this is your opportunity to feel American made boards beneath your feet. Everyone of our floor models from the longboard coaster all the way down to the high performance short boards will be available to ride and see what a quality made board feel like. Are you in the market for a board but don’t know what shape or skill level your ready for? Put those buying fears to rest. The sky’s the limit on this special day, where you’ll be able to test multiple models to get a better idea of what you might like to take home. Just bring and i.d. and all the boards are at your leisure. Not a surfer, but a fan of the beach? We have that covered too with some great swag giveaways and many extraordinary personalities.

South Coast is also honored to have surfing legend Tom Curren and current pro surfer Taylor Knox to share in fun. Tom Curren won 3 world championships on the world tour and his innovative surfing has inspired many future surf champions, including Kelly Slater. Taylor Knox has been a competitive surfer on the world tour, and is currently ranked 10th in his sixteenth season. Both surfers are California natives and great ambassadors for the sport of surfing. You might not be a big time surfer, but the chance to meet these amazing personalities will be well worth the experience. Tom and Taylor will also be ripping on some of the demo boards to show you the full potential that can come from our South Coast boards. Boards shaped and glassed in San Diego by Robin Prodanovich and Larry Ricci. Both shapers and glasser Mark Smith will be on hand to answer any questions about the boards and give you some great stories about their life experiences. If your still not sold by all this amazingness (yes, I made up that word), we will also be raffling off some amazing products from Dragon Sunglasses as well as Rip Curl goodies.

South Coast demo day will have a little for everyone. Don’t let the chance to try out our boards or meet some surfing legends pass you by. Bring the kids, your family, and some friendly strangers you might meet along the way. Mark your Calendar for June 20th from 8-12 at Crystal Pier, or come to the South Coast shop in Pacific Beach and they will point you in the right direction. We look forward to seeing you there!!

5’10 Arrowhead Quad Demo

Spring has arrived and “what kind of board should I get for the summer?” begins to echo in surf shops around the county. Many have the archetypal debate of jumping on a fish or try to flatten out their current board’s rockers and add more hip area as compensation for the lack of size and swell power.

At South Coast, we’ve got Def Cons as the performance fish nosed short boards, old school keels, as well as modern Wing Quad Fish for those long slopped reef walls, Prod Quads, for fun looking beach breaks, and we’ve got a new addition to the small wave arsenal.

Enter the South Coast Arrowhead Quad. It’s not quite a fish and it’s definitely not your typical short board. Visually, it appears to be something one of our managers may have caught of the pier or an arrowhead you dig up out in the desert, yet despite these strange characteristics, the board performs exceptionally well in less than satisfactory surf.

This board features a rather narrow nose outline compared to most fish, similar to that of our Prod Quad or Launcher. This sharpened nose had that snappy light weight short board feel compared to traditional fish but still maintained surface area for small wave speed. “The low rocker and high volume rails let the board float higher above the water” said our shaper Larry Ricci. I felt this first hand as the take offs slide right down the face and grant you this vital burst of speed right from the get go. This, coupled with extra maneuverability from having less drag, allowed for smoother mushy wave foam climbs and close out floaters than any quad fish or hybrid fish I’ve ridden in awhile. Read more

“Shaper Series” Part 5: The Arrowhead Quad

Summer is quickly approaching and you still haven’t picked up that surfboard that will set you apart from every “Joe Six Pack”, and visiting tourist from Iowa. You’ve checked out our shaper series over the past few weeks and have loved all the great big board designs, but are still left with that desire to break free from the monotony of traditional summer shapes. Maybe you even have a classic fish and have ridden that thing to death. Time to take a look at a design so new shaper Larry Ricci just generated a name to go along with it. A board born by “accident”, the Arrowhead Fish is upon us.

Sometimes shapers tinker with current designs and end up with a shape that they think will rip. Often, in most cases such as this one, a board is created when a shaper is reproducing a standard and gets a little too crazy with the foam. Larry Ricci had this happen to him recently while shaping a classic fish model and decided to run with it. After a few of the South Coast shop riders took it out, they fell in love with this beautiful “mess-up”. As you can see it has a pulled in nose for increased performance and a wider double wing cut. Both of these features as Larry mentions will turn a classic into a speed machine. Perfect for many wave conditions and just a fun board to substitute for the egg or noserider you might be currently ripping on.

All South Coast boards are proudly shaped and glassed in the United States. With quality built into all of our boards, you know that they will last longer and hold up better than new “pop-out” boards, or surfboards that are shaped in China. Support our economy as well as the local surf shop and pick up one at any of our five South Coast locations. This board is available for demo, so try one on before making that big investment. Stop in at South Coast.com to take a look at our large selection of South Coast surfboards or any of your surf accessory and clothing needs. Check back in the future for more from our shapers and boards they believe you will love.

Meet Larry Ricci and the South Coast Wing-Quad Fish

When you picture a shaper, what do you imagine they look like? Often a shaper is the “man behind the curtain” in the surf industry. Most people have heard of Rusty, Al Merrick, and Erick Arakawa when it comes to the big names in shaping. Amazingly enough, these giants in the industry only make up a percentage of all boards ridden in the U.S. The odds of you getting one of these gentleman to personally shape a board for you is pretty limited unless you’ve got an immense bankroll. Well Jason, where can we go then for an affordable and quality made surfboard? Wait for it……

As we’ve talked about over the past few blogs, you know that South Coast employs talented in-house shapers that will meet with you to shape a board by your specifications. Our “shaper series” videos have let you get an insider view of some super fun South Coast boards we have to offer. As I learn more about our shapers, I really start to appreciate their craft and passion for the sport. You’ll know that your getting a quality board and that it’s being put in very competent hands when your speak with them. Not everyone knows what shape or size is perfect for them, but Robin Prodanovich and Larry Ricci have been surfing and shaping for decades. This insider knowledge helps them to put everyone on a board they end up loving. That’s something you can’t always expect when you grab a board from the rack.

We’ve already met and heard from Robin Prodanovich about a few of the boards he’s most excited about. Now take a trip with me to meet another of our great shapers, Larry Ricci. I’ve personally had the pleasure to know Larry for the past four years as an employee at South Coast. Throughout the years I’ve learned many amazing things about his life and philosophy on shaping. Larry has been all over the world and has surfed in almost every possible wave condition you can imagine. Worldly experience has helped him to incorporate this knowledge into his board designs. Robin and Larry both transferred their love for the ocean and surfing into a successful shaping career. Larry started shaping back in the late 70’s and found that his friends loved his designs and wanted him to shape their boards. He was able to take boards from the big names in the business and take what ideas he enjoyed about their boards and mold them into his own shaping. Eventually, Larry was able to springboard his personal shaping success into a career working for some of the best board companies in the world. At South Coast we have been able to lock him down for the past several years. He has shaped more boards then one can count and has come up with some amazing designs you might have ridden already. Anyone who knows Larry, realizes that if you get him started on a conversation about surfboard shapes, your in for at least an hour discussion. Normally that would put anyone to sleep. His passion comes out though in these meetings with him. Someone who loves their job and craft so much has to make a quality board. Larry accomplishes both respect and admiration for those lucky enough to get to share a few moments with him. If you have a chance stop by South Coast and learn more than you would ever expect in a short time with Larry. Don’t let the long hair scare you away! He is one of the most approachable people I have ever had the pleasure to know, and he is happy to shape about any board you might have dreamt about.

In this video Larry will talk about one of his favorite models, the Wing-Quad Fish. The Quad Fish paddles like an old school fish but takes maneuverability to the next level. Single to double concave, cutwing, and quad fin set-up provide increased turning performance in a wide variety of wave conditions. Watch the video and really get a better understanding of what this board can do for you. If you want to learn more about Larry Ricci make sure to click on the link above for some other great articles and interviews with Larry the “Legend”. For all your surfing needs, make sure to stop in at one of South Coast’s five locations or visit us online at southcoast.com.

South Coast Team Rider: Trevor Nielsen

by Chad Wilson

As one of the more outspoken surfers in Ocean Beach, Trevor Nielsen brings a bit of color to the South Coast surf team. Born and raised in Point Loma, Trevor was destined to become the great surfer he is today. Excelling in both longboarding and shortboarding, not much can hold this kid back. After surfing with Trevor, I realized he has no fear of falling on any wave. Whether it is pumping six to eight foot Imperial Beach, or dredging sandspit barrels, he will go.

Contest wise, if Trevor can keep his cool, he could be a true contender on the Professional Longboard Association Tour.

Out of the water, Trevor spends most of his days either relaxing at South Coast Longboards, or out having a good time with his friends. So, next time you are in OB, stop into South Coast Longboards and meet the one we call T-Rex.

Read more