South Coast Tees make looking good oh so easy.

When it comes to tradition, South Coast Surf Shops has a long history of stylish and quality private label brand clothing.  This spring we’re giving you the another chance to jump into summer looking like a million bucks… well at least for most of us at least a 1000 big ones.  As the weather starts to turn, you should be dropping your hoodies for much more comfortable and relaxing tees.  But alas, looking in that closet all you see is plain black and white, boring, and holey tees.  How can you make an impression or turn heads when that hole in the armpit is stopping you from waving at those you pass?  Fear not, those in need of a little something called “style” can look no further than South Coast to save you from just another tee.

Whether it’s that beautiful art design or a shot of your favorite local surf break, South Coast has the goods.  This spring we have continued to give you all the classic looks with some amazing new design logos.  As the video above showed, there’s a look for just about anyone.  South Coast has always been a great place to stop in for the locals, but it also makes the perfect gift for those who want to bring home a gift that makes women cry in happiness and men bow in respect.  So maybe I’m exaggerating a bit, but a South Coast tee is a pleasant surprise for those unlucky enough to not join you on your San Diego trip.  If your a local, then take part in the surf tradition that has been around for over 30 years and pick one up for yourself.

Anyone can wear a plain colored tee that says “brand-x”, but try getting out of that comfort zone and let South Coast help you dress to impress.  Summer is just around the corner and you can be the one with a fresh new tee on while that other person has to hide their holey shirt in shame.  For all your surf need stop in at one of our five South Coast locations or visit us at southcoast .com for shopping made easy and fun.

South Coast Summer Board Shorts are In!

It’s almost that time to trade in your jeans and khakis for those old reliable board shorts that have been hibernating at the bottom of your closet. Oh, you forgot that the last pair was lost in Mexico and your backup trunks have a hole that would make any Brazilian bikini model blush. Time to invest in a new trunk that looks good as well as gives you ultimate performance. Unfortunately with today’s economy, reaching into your wallet to buy new board shorts isn’t always feasible. South Coast Surf Shops has the answer to ease those financial woes. The new spring/summer line of South Coast board shorts are in!

South Coast has long been known for it’s private label brand of clothing.  Whether it be tees, polos, or board shorts, you know that your getting a quality South Coast product at a reasonable price.  This year is no different except for the vast number of styles in board shorts we’re offering.  “Amazing, one of a kind, innovative, and stylish”, these are just a few of the reviews we’ve received from the major clothing critics.  OK, maybe I’m lying about those comments, but our board short line this year has some really great styles and performance oriented features.

One of the great new features of our board shorts is the 4-way stretch material.  This allows for better movement in your surfing and higher performance than most traditional trunks.  South Coast board shorts also offer multiple styles and colors so that your not handcuffed to just one look.  Are you a fan of the classic old school look?  Or maybe you want a trunk that will make the girls go “hey”.  Whatever your taste we offer a little bit for every surfer or summer lover.  Personally, I live in my board shorts during the summer and want a variety of looks and material for all aspects of my beach life.  With this summer line it will be difficult not to find something just for you. 

Don’t sacrifice your hard earned dollars for just any pair of name brand trunks.  South Coast board shorts offers you the quality and style expected from a major company without the high price usually associated with them.  Stop in at one of our five South Coast Surf shop locations, or shop online at South for all your summer surf needs.