nixon clinic

Nixon is more than just watches

Typically, a product clinic would consist of employees filling out the floor of the shop, listening contently to the sales rep talk about their latest products while throwing down some pizza! Nixon wanted to change the scenery but the rest sounds about right! Nixon invited us up to their headquarters in Encinitas to discuss product, their company values, and of course… pizza! Nixon is a cool company with even cooler values! While being one-step ahead of the game, Nixon watches stand for high quality and ultimate functionality! They even make a point that their team riders approve products- everyone has a say! Nixon stands behind customer service as well saying their relationship is between them and the customer- no one else!
[click to continue…]

South Coast Surf Shop Sample Sale July 28th 2012


5-12-2012 Surf Sample Sale

Saturday May 12th 9am –2pm

740 Felspar St. – Pacific Beach

(In the South Coast PB Parking Lot)

  • RVCA – Men’s Apparel & Accessories
  • Rusty – Men’s Apparel
  • Hurley – Men’s & Women’s Watches, Accessories & Apparel
  • Nixon – Men’s & Women’s Watches, Accessories & Apparel
  • VonZipper – Sunglasses & Apparel

Check back often, Sign up for our Newsletter and follow us on Facebook to stay in the know about future Sample Sales at South Coast.

Join us this Saturday April 16th in Pacific Beach for a SALE to benefit Bird Rock Elementary School. All your favorite brands Quiksilver, RVCA, VZ, Nixon sample sale and SC tent sale at up to 50% OFF! Also on the beach after 9am Super Branded Surfboards will be available for demo! Make sure you swing by and get geared up for summer at prices you can’t beat!

Nixon Headphones Will Blow Your Mind!

Nixon HeadphonesNixon HeadphonesNixon Headphones

When you think of Nixon most likely you think of their edgy and quality driven watches. They have made their mark on the surf industry for years and continue to launch new and exciting watch designs for all occasions. What you may not know is that Nixon has recently ventured into the headphone market. Taking the technology they have applied to their wrist wear and modifying it for your listening pleasure. South Coast Surf Shops is one of the few proud vendors in the San Diego area to currently carry Nixon headphones. I took a test drive of some of the popular Nixon Headphones we carry to compare just how well they hold up to other brands.

Coming into this assignment of trying out the Nixon Headphones brand I was a bit skeptical. I have always been a fanatic of the brand that rhymes with rose. Most would figure it to be a daunting test for Nixon to match up with some of the more elite classes of headphones. What I found was actually surprising, and a good sign of things to come for Nixon. I tried out three of the styles of headphones we carry at South Coast currently. In no particular order, the Nomadic, the Trooper, and lastly the Whip.

Using my trusty famous Mac player I strapped in for the test. The Whip was the first headphone I tried out. At first glance it doesn’t scream quality, but I was surprisingly wrong. The sound came out crisp and I was able to adjust the sound level to an almost unbearable scream. The design is light weight making it perfect for the running enthusiasts. A variety of eye catching colors made them stand out just enough, and the price was competitive based on industry standards. My only complaint was the somewhat uncomfortable design. Not exactly what your looking for in that cross country commute. Overall, a perfect fit for those looking for a inexpensive headphone with a kick in sound.

The next two test subject were the Nomadic and the Trooper. Both larger than the previously mentioned Whip, but not too bulky. As sound quality goes, these two models really hit the mark. Compared to some of the past headphones I have owned, I could definitely hear the difference in quality. A really crisp sound allowed for my songs to pop. An adjustable ear volume control system was efficient and quality driven. The Nomadic style had foam padding on the ear and I was not thrilled at first to put them on. It seemed a bit cheap for a higher end model. I was definitely proven wrong. The foam was comfortable and would be great for extended usage. Overall, both of these headphones were a pleasant surprise in the mid to upper price range. Check out South Coast’s web-page for a more detailed description of each of these headphones features.

Change is often a difficult concept when it comes to technology you are comfortable with. Most times we will just roll with whatever next year’s model is for the same company. I have been a fan of certain headphone brands and had a bit of a hesitant pause to change to Nixon. After trying out their new models I left impressed with sound quality and looking forward to what comfort upgrades they will make in the near future. If your looking to branch out to a new headphone, try out Nixon’s new styles. For all your Nixon and other surf needs, stop in at one of South Coast Surf Shops five locations, or visit us online.

Nixon Headphones Will Blow Your Mind!

Nixon Headphones In Stock!

by Robb on December 19, 2008

Nixon’s launch into the personal audio category began just a few days ago with the introduction of three custom designed, custom built headphone models; The Master Blaster (an over-ear studio quality headphone), The Nomadic (an on-ear travel headphone) and The Wire (an in-ear headphone). Built from the ground up after two years of research and design, the inaugural line of custom headphones run between $40-$200.

The Master Blaster, available in three colorways, is a lightweight and durable piece that boasts DJ quality sound and is topped of with leather details for the ultimate in listening comfort. The Nomadic, a compact and collapsible model, is made with stainless steel, durable nylon and custom molded foam. This perfect travel companion comes in seven color options and is also available for use with your cell phone. Designed with a minimalist point of view, ergonomic fit and soft touch application, the small dog with a big bark of the bunch is The Wire. The Wire delivers robust sound in a comfortable little package and is available in eight color choices and with two-way cell phone compatibility.

South Coast Surf Shops has all Nixon Headphones stock available in stores and online. But hurry, the much-anticipated release of Nixon’s Headphones & Audio gear is sure to sell out fast!

By Robb Bailey

Buying surf clothing and accessories for a living may sound like a dream job for most surfers. The job seems simple on the surface: preview big-name surf apparel lines like Hurley and Billabong months before the general public sees them, choose what will be sold in the stores, and use the shop’s cash to make it happen. Sounds like a cake walk right? Think again. Factor in yearly budgets, floor space consideration, and shipping logistics, and the job quickly turns into a calculated fine art.

The South Coast buying department boasts 32 years of collective retail experience to get it done right. With four booming shop locations plus a closeout store to consider, South Coast buyer Heather Lamb runs a tight ship. Her day consists of scheduling appointments with reps, viewing upcoming seasons’ clothing lines and submitting purchase orders to the vendors with her choices. In an industry where it’s common to have an open door policy, South Coast’s buying department requires reps to show their line at a scheduled time.

Similar sized retail operations may employ as many as five buyers to fill the role of Heather’s single position. Her day is busy and time management is essential. “On a typical day, I will have a rep come in with their rolling rack and show me the upcoming line around six months before they’re ready to ship (our order).” Pre-booking orders ensures the vendor makes enough of the designs Heather selects, so when the order ships from overseas, the quantity she specified is already set aside for South Coast Surf Shops to sell in their stores. That doesn’t mean the South Coast veteran just gets to shop all day long. Some days are dedicated to doing whatever it takes to make the business succeed.

Leading the department means doing everything from cleaning out the receiving warehouse to sale tagging, to sending returns back to the vendor. You can even find Heather working the floor and helping customers during the holiday season, which is where she got her start 19 years ago. She can’t do it all herself, so she oversees a team of assistants to help the buying department succeed.

Kimmy Lamb (Heather’s sister) came to South Coast two years ago in a position handling transfers between South Coast stores. She now spends her time acting as the Credits & Returns Manager. Another addition to the South Coast family, Ashley Bilsten, came when a Purchase Order position opened up about a year ago. Both girls’ positions are essential in the buying process. “After Heather writes what she wants to buy from each line, I enter it all into the computer. Then we submit the purchase orders to the rep,” Ashley commented on her role. In addition to their support roles to Heather, Kimmy and Ashley split the Assistant Buyer responsibilities. As a team the two oversee purchasing of all sunglasses and accessories.

All three girls seem to have an acute sense of what sells in the shops. “Sometimes we order depending on demographic,” Kimmy Lamb remarked on product placement. “Like in our Wahines store–our all-girls store–there’s more of a tourist crowd, and we can put more fashion forward stuff in there; it does well.”

Likewise, Heather and company are putting more organic products in their Ocean Beach locations. Companies like Sector 9, Simple, and Eco-Lips are creating eco-friendly products that South Coast is carrying to cater to their earth-concious customer base there. When asked about emerging trends in the surf apparel industry, Heather noted that five years ago the major lines pretty much consisted of men’s boardshorts, some tees, and that was pretty much it. Now everyone is moving fashion forward, and every men’s line has added women’s clothing because more women are identifying with the surfing lifesyle. The vendors are paying attention to that.

With companies like Nixon (who sells a $1400 ruby-faced watch), and Volcom (who now sells men’s dress suits aimed at prom-goers) leading the movement, more of the same is coming. Heather sees this fashion trend growing in the future because surfing has become more mainstream. “People want to dress like surfers. Five years ago you could tell who the surfers were by the way they dressed, but now it’s a lifestyle thing for more people. People want the look. Even more guys are starting to pay attention (to fashion).”

It’s not always about work with these three though, and they enjoy the social aspect of their jobs just as much. With guest invites to various surf industry events, such as the Billabong XXL Awards, the girls get perks. Good perks. Ashley added, “We get the treatment from the reps sometimes. They want you to get excited about their product. They love us because South Coast always shows up!” And show up they do. To show their appreciation, Reef invited the South Coast employees to a cruise around the bay with Rob Machado and other Reef team riders. South Coast showed in good numbers.

Heather summed up her love for the work that she’s been doing for nearly 20 years, “The best part about my job is making friends with the reps and the people I work with. It’s just so much fun. After awhile it becomes like one big family.”