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South Coast Demo Day With Tom Curren and Taylor Knox

World Champion surfers, free swag, beautiful weather, and most importantly the chance to demo every surf board that South Coast Surf Shops has in it’s arsenal. Not just that, but you can also try out some of the best Rip Curl wetsuits they have in their surf line. The fun doesn’t stop there! Some of the great performance models of FCS Fins will be on hand for you to peruse. This sounds like a dream sequence that most people have before they wake up to screaming kids or blizzard like conditions, but on June 20th from 8:00 am to 12:00 pm at Crystal Pier in Pacific Beach, you have the chance to make that dream a reality. No really, our surf demo extravaganza will be a day you won’t forget.

South Coast surfboards have always been a main staple of the San Diego area, and this is your opportunity to feel American made boards beneath your feet. Everyone of our floor models from the longboard coaster all the way down to the high performance short boards will be available to ride and see what a quality made board feel like. Are you in the market for a board but don’t know what shape or skill level your ready for? Put those buying fears to rest. The sky’s the limit on this special day, where you’ll be able to test multiple models to get a better idea of what you might like to take home. Just bring and i.d. and all the boards are at your leisure. Not a surfer, but a fan of the beach? We have that covered too with some great swag giveaways and many extraordinary personalities.

South Coast is also honored to have surfing legend Tom Curren and current pro surfer Taylor Knox to share in fun. Tom Curren won 3 world championships on the world tour and his innovative surfing has inspired many future surf champions, including Kelly Slater. Taylor Knox has been a competitive surfer on the world tour, and is currently ranked 10th in his sixteenth season. Both surfers are California natives and great ambassadors for the sport of surfing. You might not be a big time surfer, but the chance to meet these amazing personalities will be well worth the experience. Tom and Taylor will also be ripping on some of the demo boards to show you the full potential that can come from our South Coast boards. Boards shaped and glassed in San Diego by Robin Prodanovich and Larry Ricci. Both shapers and glasser Mark Smith will be on hand to answer any questions about the boards and give you some great stories about their life experiences. If your still not sold by all this amazingness (yes, I made up that word), we will also be raffling off some amazing products from Dragon Sunglasses as well as Rip Curl goodies.

South Coast demo day will have a little for everyone. Don’t let the chance to try out our boards or meet some surfing legends pass you by. Bring the kids, your family, and some friendly strangers you might meet along the way. Mark your Calendar for June 20th from 8-12 at Crystal Pier, or come to the South Coast shop in Pacific Beach and they will point you in the right direction. We look forward to seeing you there!!

Robin Prodanovichs’ South Coast CK Competition Longboard

South Coast Competition Longboard

South Coast Competition Longboard

The great thing about surfing is you will rarely ever get bored with all the sport has to offer. Just when you think you’ve perfected your bottom turn, the guy next to you is throwing monster floaters in your face. You’ve finally conquered your local surf break and some buddies think going to Baja sounds fun….oops, maybe you still have more to take from surfing! As long as the sport keeps evolving, there will always be a way to up the ante in what you can accomplish. Point being, don’t let your surf get rigid because you get comfortable. Over the past few blogs we have had an opportunity to check out the most critical way to change your surfing. In our “shaper series” we’re taking a tour of all the great surfboards that South Coast has to offer. Having in-house shapers allows for the surfing fan to check out different shapes and styles of boards, with the experts helping to direct you onto that perfect board.

South Coast Competition LongboardWe’ve already checked out the Prod-Quad and the Swegg with Robin. Both boards offering some different performance aspects for varying conditions. We hang with Robin for one last time as his talks about the South Coast CK Competition Longboard. One of the great things about South Coast is we have some amazing team riders that help the shapers develop boards with their ideas from surfing. This insider knowledge will provide with killer boards that all levels of surfer will enjoy. This board was shaped with NSSA competitive surfer Chris Koerner in mind. Take one last “safari” with Robin in the series as he walks you through this blog’s featured south coast competition longboard.

Remember kids, all boards and surfing accessories can be picked up at one of our five South Coast locations, or online at southcoat.com. Make sure to check out our sale store, South Coast Closeouts in OB for huge deals on all surfboards.

South Coast Competition Longboard

The South Coast Swegg, With Shaper Robin Prodanovich

We continue with our “shaper series”, about some of the hottest surfboard models South Coast Surf Shops has to offer. Last time we checked out the Prod Quad, and got an insider view of all that board could offer. This week we will take a magic carpet ride on the South Coast Swegg, so hold on tight. Come on a tour with Robin Prodanovich as he points out some of the great features that the Swegg will provide you.

Available from 6’8″ to 8’6″ the Swegg is our most popular mid-sized board. Part egg, part modern fish, this multi-fin design paddles great and works in small to overhead surf with ease. Really a fun hybrid board that many levels of surfer will appreciate. If this looks like a board that you can’t wait to get your hands on, stop by any of our five South Coast Surf Shop Locations or online at Southcoast.com. This board is available to demo if you want to see how this baby rides before making the investment.

South Coast Shaper Robin Prodanovich and the “Prod-quad”

For many of us it’s difficult to find that surfboard that’s just right. Size, shape, surfability, and cost often are just too much to take in when picking up a board. Fortunately, at South Coast Surf Shops we have in house shapers that can help to make many of those tricky board decisions a lot easier. In the next few blog articles we will take a look a some board designs that our shapers are really stoked on. You’ll get first hand information from the guys behind the scene. Today we’ll take a look at the Prod-Quad surfboard with shaper Robin Prodanovich.

Robin is a perfect example of the an “old school” surfer who turned his love for surfing into something even greater. A long time surfer and overall waterman, Robin picked up his first blank in 1968 by stripping an old beat up board and used somewhat outdated technology to shape his first board. Ever since then he has not looked back and has learned how to change and adapt to an often evolving industry. He had the pleasure of shaping for Rusty and some other major surfboard lines. In 1982 we were lucky enough to grab this valuable free agent to help bolster our own private label boards. Robin has a great story and just hanging out with him for a few minutes, you feel as if you’ve gained years of knowledge about boards. I was able to get a true sense of his passion for shaping and the sport he has grown to love for most of his life. Check out his video to learn about one of the great boards that South Coast has to offer.  Make sure to come into South Coast Surf Shops to try on one of our great boards.

It’s Time for a Reality Check

By Jody Wood

Last month, Robin Prodanovich and I discussed his latest creation, the Prod Quad. This month, we take a look at another orginal Prodanovich design that is a great choice for the upcoming season. The Reality Check serves many purposes. It is a great transitional board for the entry level surfer who wants to step it up a notch, but also a fine choice for salty rippers as an alternative to their high performance shortboard. It is also not a bad idea for the aging surfer who could use a little more foam to keep your wave count high. Here, Robin goes into the details of the design and its functionality.

Reality Check Surfboard shaped by Robin Prodanovich for South Coast Surf Shops

  • How did the Reality Check design come about? The Reality Check design was born back in 2002. Surfers of all ability levels were struggling on their very low volume shortboards when wave conditions were poor and not having much fun. I saw a need for a shortboard with greater versatility.
  • What separates it from a standard short board design? The RC is basically a standard shortboard that has been filled out. It has standard shortboard proportions based on nose, center and tail widths and is similar in thickness. The biggest difference in planlines between the two boards would be the proportionately wider nose on the RC. The RC bottom contour differs by using the tried and true flat-to-V bottom with attention to the overall rocker curve. Read more