Smith Optics + Salty Crew

This is a partnership we didn’t know we needed! “Where high-adrenaline fishing meets progressive surfing culture.” The collaboration was organized by world champion surfer, and long time Smith athlete, CJ Hobgood. Created for those who are happiest on the water, the new ChromaPop Blue mirror lens is offered in 3 Lowdown models. Available now, at both South Coast locations.


Image and Info courtesy of Smith Optics

Board of the Month-The Sci-Fi from Firewire

What do you get when one of the best shapers gets together with one of the best surfers? A new design that is out of this world! The Sci-Fi is one of three boards that falls under the Slater Designs category. Read more about this Tomo + Slater collab below.

PC: Kevin Fuertes

The Sci-Fi is a mash up of classic curves and modern rocker served with a Futuristic twist of fluid dynamic principles likely found in the design archives of Bruce Wayne. Expect seemingly unnatural acceleration, instantaneous response and an all around level performance that can only be described as Electric. The Sci-Fi is a high performance all-rounder with impressive range (1-8ft ) with usability for intermediate to advanced surfers. 5-fin Option.

INFO: Straight from

New Brand Alert: Cuater Belts

In late Spring, we were introduced to Cuater.  A new belt company with a small, but cool first offering!  The brand focused on three styles.  Two are classic, Leather and Stretch.  The third style was fresh and we were excited to see more!  The Graphic belt!  This belt is made, in part, of paper.  Yes, paper!  Here is what Cuater has to say about them: “Our Graphic belts are constructed with a unique fabrication, and stitched onto a sturdy backing. It’s amazing how strong these belts are, while still holding the properties of being thin, lightweight, and weather proof. Plus, the more you wear it, the better it will look!” All three styles offer something unique.  The Stretch belts don’t feature pre-selected notches, so if you have a big lunch…and a beer or two, no problem, just re-adjust!  The Leather belt is where you get more bang for your buck!  They are reversible, black is paired with brown and gray with blue.  We are stoked to be working with this young brand and look forward to seeing what they come up with next!

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Photos Courtesy of

Board of the Month- The Quiver Killer

This month we decided to take a closer look at the Quiver Killer from Lost Surfboards. Find out the inspiration behind the board straight from the source,


…Is an extension of our recently released ShortRound model. With myself and so many people enjoying the ShortRound, it quickly became clear that the short, relatively flat, and stubby board was an easy answer for fast fun in smaller surf, but with some limitations. While spending time in Bali this summer I began doing some tweaking to the design. At this the point, it would be unfair to continue calling it by the same name.

Beginning with the ShortRound, we added a couple inches of length, moderately added to the overall rocker, and pulled the nose outline in a bit. We then changed the tail to a forgiving, rounded “thumb” tail without narrowing it too much where the front fins are. The overall outline and rocker lines are a minimalistic and simplistic continuous curve. The surface area and volume are still generous enough to create speed and feel lively in anything but the smallest, or true “grovel” surf. The rounded tail, reduced nose area, and the added rocker, prevents too much rail being wetted at once in small surf, and allows control and ease of pocket and power surfing in proper waves. Free and easy in small-ish surf while still precise and forgiving in solid surf. Staying with the ammo theme, we swapped the stubby little speeding bullet for the new logo, an elongated, Spitzer influenced munition. The Quiver Killer… a shot straight through the heart.


PC: Kevin Fuertes