Wave of the Winter


O’Neill presents: Wave of the Winter Powered by Surfline

Join us in Ocean Beach on May 4th at 6:30 pm for food, drinks and some killer waves! Searching for waves in an El Nino winter? We can’t wait to see what they caught on video!

Did we mention you can meet Timmy Reyes? There will also be FREE giveaways for the first 25 in attendance! Don’t miss out!

Event is in the parking lot behind South Coast Surf Shop in OB. 5023 Newport Ave. San Diego, CA 92107

Demo Day + Firewire

Come surf with us this Saturday, April 2, from 8am-12pm at South Coast in Pacific Beach. Try out some of the latest from Firewire Surfboards! Also, the new Kelly Slater models are out, they won’t be available to demo, but we will have them on the sales floor!


Catching Waves with Mick Davey

South Coast team rider Mick Davey is a busy grom, but we’re not sure he minds one bit. The more waves, the better! Micks been frothing on the upcoming south this weekend for his home spot! Our team manager, Sterling Weatherley, grabbed his GoPro and headed out with Mick this morning. Looked like a good time to us! Check out his latest clip here.


Sample Sale: South Coast Pacific Beach

Head over to South Coast Pacific Beach this Saturday, March 12th, from 9am-1pm to score huge deals from Rip Curl girls, Quiksilver men, RVCA men and Nixon premium accessories!


10% of sales will help Tim Johnson get a kidney transplant. Tim is a La Jolla local, friend and long time customer and we are happy to do what we can to help!

tim johnson