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Winter Gear is Here!
Jody W. Wood It's February and about as cold, and wintery as it gets in San Diego.The water and the wind are pretty chilly and we still have a few months of cold weather and water ahead of u... Read More
MusicScout.tv: Changing Local Music for the Better
By Robb Bailey Remember back in the day when you had to get up to change the channel on the television? When the internet was just some crazy thing that computer geeks and college students w... Read More
Shaper/Designer Larry Ricci Explains The Grom Model
Jody W. Wood In the past, a lot of young groms who were just getting into surfing, often took to the waves on their dad or older brother's old board, or maybe an old school, yard sale specia... Read More
The Wildfire Session
By Jody W. Wood I think it happens to everyone who surfs. Sometimes you just get tired of the crowd, have a few off sessions in a row, or maybe even feel like you are just flat out wasting y... Read More
OB's Only Surf Shop Dedicated to Longboards
By Jody Wood We are rapidly entering the holiday shopping season, which officially kicked off the Friday after Thanksgiving, and if you, or someone you know, is an avid longboarder or someon... Read More
The South Coast Closeout Store: A Hidden Gem
By Robb Bailey Just around the corner from South Coast Surf Shops in Ocean Beach lies a hidden gem. This is a place where the South Coast family has made deals available to its customers of ... Read More
Alcohol Ban Passes
By Robb Bailey After decades of debate, summertime brawls around the city's beaches, and a compromised initial vote, San Diego's beach alcohol ban proposal finally got the nod from City Coun... Read More
Announcing the South Coast Surfboard Giveaway Winner!
Simon, congratulations on winning our "email sign-up to win a free South Coast Surfboard" contest! How did you hear about our contest? I was poking around some boards in your Bac... Read More
The Ryde: Still Making The Clothes That Make You Smile
By Robb Bailey The Ryde is a lifestyle t-shirt brand out of Dana Point, that focuses on art and fun, rather than branding. You don't have to look very hard to notice that the classic beach l... Read More
Bird on a Wire: Local Surf Reporter and Soul Surfer
By Jody Wood Maybe you've heard him on the radio, or read his reports online. Maybe you've met him at South Coast Windansea, or maybe he's paddled right by you and you had no idea who he was... Read More
September 2007 ASR Surf Convention: The 80’s Are Back!
By Robb Bailey For surf shop employees and surf industry professionals alike, ASR is the place to be to see the latest in everything surf. Every six months the San Diego convention center we... Read More
Surfrider Events For September
by Robb Bailey Rip Curl Pro Team Signing BBQ and fundraiser for Save Trestles Friday September 14th @ 4 p.m. Rip Curl Surf Center : 3801 S. El Camino... Read More
Jesse Billauer Creates an Event Bigger Than Himself:
By Robb Bailey The Life Rolls On Foundation is more than just a non-profit organization. Jesse Billauer, the founder of Life Rolls On (LRO), has an amazing life story. If you haven't heard o... Read More
Local Legend: Jim Robb, aka Mouse
By Jody W. Wood Have you seen this man? Jim Robb has lived and surfed in Ocean Beach since 1940. He moved to Mission Beach from Ohio when he was just two years old, and from there his family... Read More
South Coast employees team up for gig at The Casbah
Jorge Garcia Like most, I have grown tired of attending concerts where the tickets and the beer are astronomically overpriced, and the venue cramped and overcrowded. However, I recently had... Read More
Help Our Ocean, Win A House
By Robb Bailey Our friends over at the Ocean Institute, a non-profit organization in Dana Point dedicated to ocean education, recently kicked off their biggest fundraiser of the year. For... Read More
South Coast Windansea Upstairs Remodel Complete
Brings Larger Selection of Boards & Wetsuits to Customers

By Robb Bailey The South Coast Windansea surf shop of a few months ago was a great shop. Plenty of rashguards, leashes and gear to get you stoked for your glass-off session at Crystal Pier. ... Read More
Boat Trip to Indonesia: Every Surfer's Dream
By Robb Bailey Every surfer dreams of waking up in the morning to tropical breezes, perfect waves, and an empty lineup. Every surfer also has the task of choosing the perfect destination to ... Read More
Two Sunset Cliffs Surfing Association Events in August!
By Jody W. Wood The SCSA 2007 Tony Mezzadri Contest & Spaghetti Dinner is just around the corner! This annual event, in its thirteenth year, takes place Saturday, Aug. 18, and Sun. Aug. 19, ... Read More
Surfrider Foundation Continues to Support our Beaches
By Robb Bailey The San Diego chapter of the Surfrider Foundation organized the 4th Annual Morning After Mess Beach Cleanup Day, on Thursday July 5th. The much-needed event pairs volunteers w... Read More
South Coast Wahines Store Still Going Strong
By Robb Bailey Take a walk or a bike ride down the boardwalk in Pacific Beach and you'll no doubt pass by the South Coast Wahines Store with little or no recognition. The signage says South ... Read More
10th Annual PB Summer Surf-off: A Growing Tradition
By Robb Bailey Ten years ago Steve Cowan of South Coast, Parker McNaughton of Black Rock Entertainment and Roger Lee of P.B. Bar and Grill started a summer surfing event that has turned into... Read More
Shaper Profile with Robin Prodanovich
By Jody W. Wood Robin Prodanovich is a San Diego-native, long time surfer and shaper, down right nice guy. He's been shaping custom boards now longer that most of the guys in the lineup have... Read More
10th Annual PB Summer Surf Off - Results
10th Annual PB Summer Surf Off – PB Drive Saturday, June 9th 2007 2-4 feet, good peaky conditions. Junior Division Final 1. Ariel Ageoro 2. Daniel Blase 3. Kevin Watley 4. St... Read More
If Three’s A Crowd, What is four good for?
By Jody Wood We've seen "Quads" popping up lately in magazine photographs, a few pros riding them, and some of the guys from around the shop are stoked on them lately. They are boards with ... Read More
Hurley Pros Visit South Coast in OB
By Jody Wood Last month, the South Coast crew in Ocean Beach had the pleasure of rubbing elbows with a few pros that rolled into town on the Hurley tour bus. Arriving Monday afternoon, a few... Read More
Know Your Staff: The South Coast Buying Department
By Robb Bailey Buying surf clothing and accessories for a living may sound like a dream job for most surfers. The job seems simple on the surface: preview big-name surf apparel lines like Hu... Read More
Thank you to those who particpated in the Cleanup of Sunset Cliffs Natural Park
Sunset Cliffs Natural Park – On Sunday March 18, 2007, the Sunset Cliffs Surfing Association (SCSA) and I love a clean San Diego hosted a cleanup of Sunset Cliffs Natural Park. SCSA and I love a Cle... Read More
  Friday 09 May, 2008  
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